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A Guide to Working in the Creative
Media Sector
How to Respond to a Co-operative Brief
The best way to recognise whether or not you are a reading a co-operative brief is to look for the
amount of people involved. A co-operative brief will have other people as well as yourself involved
with the final product that the client has assigned for you. As a group, everyone will be working
individually or small teams to create different elements of the product that will eventually piece
together to create the final outcome. It’s important that as a group you all work well as a unit and
lend a hand in other areas when needed to ensure the briefs requirements and deadlines are met.
However, in times of disagreement, there is plenty of room for debate and discussion to decide the
best way to tackle a problem and pick the most beneficial idea. It’s important that decisions are
made as a group to ensure you are satisfying the requirements of the client.
Even though there will be other people working on different elements of the product to you, it is
vital that you keep in regular contact with the other members of the group to guarantee the product
is developing in a productive way. Not keeping in contact and consulting each other, then throwing
all the pieces of work together at the end will make the product look less professional and patchy.
For example, if your client wanted a family based sit-com episode created and you were in charge of
fonts and graphics, you would need to look into the content and style of the episode before
designing a font.
As well as keeping in regular contact with each other, it is extremely important to liase with your
client. However, with multiple people working on the product it may become harder to decide when
the most necessary times to contact your client are. Although it’s good to liase with your client, you
don’t want to pester or annoy them; otherwise you could risk your chances of doing any other work
with this particular client. A good way to overcome this problem is to have team meetings, this is
where the group can come together, ask questions and speak of having problems they’re having.
Then one member of the group can be elected to contact the client and resolve all the problems or
issues at once.
Once you have initially received the brief, one of the first things you should check for are any
deadlines. Most of the time, everyone will be working to the same deadlines within the group. With
this in mind, it will be a good idea for the group to come together to make a production plan and to
ensure that the final outcome of the product is not only professional, but delivered on time.
How to Respond to a Tender & Commission Brief
In normal circumstances, you should know you’re reading a tender brief because you or your
company will need to have applied for it. For example, should a railway company require a new
station they would advertise in a suitable newspaper or magazine this fact. The client would request
tenders to be submitted for the execution of the work. Some tenders are sold and/or may require a
tender bond to ensure parties are fully committed to delivering the requirement. The tender
document will identify the scope of works to be completed, time frames to be achieved and
normally minimum guarantees and insurances that will be required. The tender brief will require the
tenders to be returned in a sealed fashion on or before a due date. A tender brief will be designed by
the client to suit your needs and make you as happy a possible with the briefs requirements. To
ensure that you are happy with everything, the client would make several briefs. This allows you to
pick the brief that is most suitable to you and one that you think you'll be able to create the best
outcome for. This is very similar to a commission brief, in a commission brief you are able to
negotiate with your client with different elements of brief. This gives you the chance to remove any
unrealistic outcomes and sort them out with other realistic actions. However, by being able to
negotiate the brief with the client, your expectations will be higher due to the fact you had an input
in aspects of the brief.
When you start to develop your ideas for a tender brief, you need to make sure you stick to the
exact specifications that you read in the brief. If you don't you could be left with an unhappy client
and more work for you to do. Whilst working on a commission brief, you are able to keep in contact
with the client throughout the task. This is so that if you come across an area that you believe needs
to be negotiated, you can easily contact the client. If you don't contact them about any changes you
make, you could possibly end up going over your given budget or not getting the work done by the
deadline, both resulting in a dissatisfied client.
In most briefs you only really liase with your client at the beginning and at the end of the production.
However, in a tender and a commission brief you are expected to keep in contact with your client.
This gives the client reassurance about how the project is going and if it is up to date.
Planning the production of the brief is something you might want to get your client involved in. For
example if you were making a TV sit-com, you may want to hear the clients input on what actors,
musicians or special effects artists to use. This will also greatly help you to understand the
requirements of the brief in much more detail. This also allows time to discuss the budget in more
depth without having to keep referring to the client about financial issues.
During the creation and final stages of production, it may help to keep a document of your actions,
similar to any pre-production work you have done. Then when you are presenting the final product
to your client you can use these documents to show how ideas were generated and how the
production was completed. It also gives the client a better insight into the work you have put in to
the project.
This link is an example of what a Tender Brief may look like -
http://www.kingston.gov.uk/sample_form_of_tender_-_pricing_document.pdf
This link is a website for companies to keep an eye open for Tenders regarding construction
contracts -
http://www.tendersdirect.co.uk/sector/constructioncontracts/?gclid=CJmCxMbM5rcCFaTItAodPxgA
mw
How to Respond to a Negotiated and Informal Brief
When going over a negotiated brief, a thing to look out for to identify the type of brief will be the
costs involved with the production. Other briefs, such as a tender, will usually have a fixed price,
whereas a negotiated brief will leave room for costs and deadlines to be ‘negotiated’. When given a
negotiated brief, you initially need to know and understand that you are not the only party involved
in the production, in fact there can be sometimes up to three parties. Usually, a client won't involve
more than three parties. Having too many people involved will leave plenty of room for
disagreement and lack of production. A negotiated brief allows you to suggest and put forward your
own ideas on how the brief you should be written and tackled. However, the other parties involved
will have to agree, if there is any disagreement you will have to start over until everyone is happy.
Negotiating with your client is expected, this gives you the opportunity to put forward any concerns
or any of your own ideas. This could include re-scheduling the deadline, the budget or organising
materials. An informal brief is very similar to this but in this brief you are the only one involved.
There are no other parties and you are the only one in contact with the client. This allows you to be
creative with your ideas and design the brief to suit you in the most productive and beneficial way.
Once a negotiated brief has been confirmed, it is essential that all parties have agreed with it. Your
client wouldn't be pleased with some parties unhappy with the ideas for production. To avoid this,
you may like to keep referring to your client with different ideas and letting them choose their
favourite before you begin any production. However, if before you have negotiated ideas with the
different groups, there is no harm in suggesting minor changes along the route of production.
Whereas in an informal brief you can use your ideas without having to put it past any other parties.
This allows you great room for creativity, but with this responsibility, your client will have
expectations and you will have to meet them. If not your reputation will fall and other clients may
look past you and not offer you briefs.
As important as it is, liasing with your client is very relaxed. In a matter of negotiating, just as much
as a few simple e-mails either way could be sufficient. Both these briefs don't require much liasing
with clients but if any drastic changes are made, the client should be informed. This will give the
client no reason to suggest you changing the brief without their consent. The negotiated brief will
require slightly more contact with the client purely because there will naturally be minor or major
disagreement on an element of the brief.
It is important for both briefs that you carefully plan out your production. It is also important that
you know exactly what you will need to create the product, if it be the hiring of equipment,
actors/actresses or a special effects team. Along side the planning, you will need to produce
documents that show how you decided upon your ideas. For example, a brief for making a TV advert
will require you to produce a crew/material list, location recce, risk assessment, shot list,
storyboards etc.
As the production progresses, you will need to create similar documents so that any faults during
production can be repaired. This also gives the client reassurance that you or a team including you
can capably repair the problem. In doing so you can build a good relationship with the client and if
they are pleased with your work, may hire you for more briefs.
How to Respond to a Contractual Brief
A contractual brief is a legal document and should be treated with caution, this is the first thing you
should notice when try to recognise a contractual brief. When given a contractual brief, you need to
make sure you have read and completely understand the content of the brief before signing. If there
are some constraints that aren’t realistic, check for negotiable elements that could be changed in
order to suit you. If you don’t read and fully understand the brief and then proceed to sign it, you
are then expected to fulfil the terms of the brief. If any terms of the brief are breeched then legal
action could be taken by the client against you and you could end up in court. It is important to liase
with your client to provide them the confidence that you will deliver and perform to the standards
they have requested. Liasing with the client will allow you express any concerns, as well as informing
them of what has happened. You will probably be asked to liase with your client on more than one
occasion.
It is important to plant the work before getting started with the creation of the project; this allows
you to fully understand what needs to be done and when its deadline is. This also gives you time to
negotiate any changes or ideas you have had whilst planning the production. It is vital that the actual
production of the work is completed by the set deadline. If it isn’t you have broken the terms of the
contract and you client will not be impressed. If, prior to the signing of the contract, you don’t
believe it possible to have created or finished your production by the set deadline, it should have
been bought up and negotiated with your client then.
How to Respond to an Informal & a Competition Brief
An informal brief is a written document containing specific and precise details about the goals that
need to be achieved. The brief gets straight to the point and doesn’t contain any unnecessary details
or information. This allows the client to identify what it is that needs to be done in a specific manner.
This type of brief is mainly aimed at a group of people or a business company rather than individuals.
An informal brief is not always a legal document.
A competition brief is where a client, usually a large corporation of company, gives everyone who
wants the chance to compete a brief. This can be done by e-mails, social networking sites,
advertisements etc. This type of brief allows lots of different people to compete against each other
for the chance to have their product used. After the deadline of the brief, all the submitted work will
be looked over (usually by the client), and the winner have their product used by the client. The
winner could either receive a prize, recognition from other clients, or more work with client you
have won the competition with. You will not have the chance to liase with the client during the
production stages; you will only have the brief to refer to.
Below is a link that will take you to a website that has a database of lots of different competition
briefs. This is a great way of clients getting there briefs read due to the vast amount of internet use
across the world and its viral ability.
http://www.bfxfestival.com/competition/competition-briefs/

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A guide to working in the creative media sector 2

  • 1. A Guide to Working in the Creative Media Sector How to Respond to a Co-operative Brief The best way to recognise whether or not you are a reading a co-operative brief is to look for the amount of people involved. A co-operative brief will have other people as well as yourself involved with the final product that the client has assigned for you. As a group, everyone will be working individually or small teams to create different elements of the product that will eventually piece together to create the final outcome. It’s important that as a group you all work well as a unit and lend a hand in other areas when needed to ensure the briefs requirements and deadlines are met. However, in times of disagreement, there is plenty of room for debate and discussion to decide the best way to tackle a problem and pick the most beneficial idea. It’s important that decisions are made as a group to ensure you are satisfying the requirements of the client. Even though there will be other people working on different elements of the product to you, it is vital that you keep in regular contact with the other members of the group to guarantee the product is developing in a productive way. Not keeping in contact and consulting each other, then throwing all the pieces of work together at the end will make the product look less professional and patchy. For example, if your client wanted a family based sit-com episode created and you were in charge of fonts and graphics, you would need to look into the content and style of the episode before designing a font. As well as keeping in regular contact with each other, it is extremely important to liase with your client. However, with multiple people working on the product it may become harder to decide when the most necessary times to contact your client are. Although it’s good to liase with your client, you don’t want to pester or annoy them; otherwise you could risk your chances of doing any other work with this particular client. A good way to overcome this problem is to have team meetings, this is where the group can come together, ask questions and speak of having problems they’re having. Then one member of the group can be elected to contact the client and resolve all the problems or issues at once. Once you have initially received the brief, one of the first things you should check for are any deadlines. Most of the time, everyone will be working to the same deadlines within the group. With this in mind, it will be a good idea for the group to come together to make a production plan and to ensure that the final outcome of the product is not only professional, but delivered on time. How to Respond to a Tender & Commission Brief In normal circumstances, you should know you’re reading a tender brief because you or your company will need to have applied for it. For example, should a railway company require a new station they would advertise in a suitable newspaper or magazine this fact. The client would request
  • 2. tenders to be submitted for the execution of the work. Some tenders are sold and/or may require a tender bond to ensure parties are fully committed to delivering the requirement. The tender document will identify the scope of works to be completed, time frames to be achieved and normally minimum guarantees and insurances that will be required. The tender brief will require the tenders to be returned in a sealed fashion on or before a due date. A tender brief will be designed by the client to suit your needs and make you as happy a possible with the briefs requirements. To ensure that you are happy with everything, the client would make several briefs. This allows you to pick the brief that is most suitable to you and one that you think you'll be able to create the best outcome for. This is very similar to a commission brief, in a commission brief you are able to negotiate with your client with different elements of brief. This gives you the chance to remove any unrealistic outcomes and sort them out with other realistic actions. However, by being able to negotiate the brief with the client, your expectations will be higher due to the fact you had an input in aspects of the brief. When you start to develop your ideas for a tender brief, you need to make sure you stick to the exact specifications that you read in the brief. If you don't you could be left with an unhappy client and more work for you to do. Whilst working on a commission brief, you are able to keep in contact with the client throughout the task. This is so that if you come across an area that you believe needs to be negotiated, you can easily contact the client. If you don't contact them about any changes you make, you could possibly end up going over your given budget or not getting the work done by the deadline, both resulting in a dissatisfied client. In most briefs you only really liase with your client at the beginning and at the end of the production. However, in a tender and a commission brief you are expected to keep in contact with your client. This gives the client reassurance about how the project is going and if it is up to date. Planning the production of the brief is something you might want to get your client involved in. For example if you were making a TV sit-com, you may want to hear the clients input on what actors, musicians or special effects artists to use. This will also greatly help you to understand the requirements of the brief in much more detail. This also allows time to discuss the budget in more depth without having to keep referring to the client about financial issues. During the creation and final stages of production, it may help to keep a document of your actions, similar to any pre-production work you have done. Then when you are presenting the final product to your client you can use these documents to show how ideas were generated and how the production was completed. It also gives the client a better insight into the work you have put in to the project. This link is an example of what a Tender Brief may look like - http://www.kingston.gov.uk/sample_form_of_tender_-_pricing_document.pdf This link is a website for companies to keep an eye open for Tenders regarding construction contracts - http://www.tendersdirect.co.uk/sector/constructioncontracts/?gclid=CJmCxMbM5rcCFaTItAodPxgA mw
  • 3. How to Respond to a Negotiated and Informal Brief When going over a negotiated brief, a thing to look out for to identify the type of brief will be the costs involved with the production. Other briefs, such as a tender, will usually have a fixed price, whereas a negotiated brief will leave room for costs and deadlines to be ‘negotiated’. When given a negotiated brief, you initially need to know and understand that you are not the only party involved in the production, in fact there can be sometimes up to three parties. Usually, a client won't involve more than three parties. Having too many people involved will leave plenty of room for disagreement and lack of production. A negotiated brief allows you to suggest and put forward your own ideas on how the brief you should be written and tackled. However, the other parties involved will have to agree, if there is any disagreement you will have to start over until everyone is happy. Negotiating with your client is expected, this gives you the opportunity to put forward any concerns or any of your own ideas. This could include re-scheduling the deadline, the budget or organising materials. An informal brief is very similar to this but in this brief you are the only one involved. There are no other parties and you are the only one in contact with the client. This allows you to be creative with your ideas and design the brief to suit you in the most productive and beneficial way. Once a negotiated brief has been confirmed, it is essential that all parties have agreed with it. Your client wouldn't be pleased with some parties unhappy with the ideas for production. To avoid this, you may like to keep referring to your client with different ideas and letting them choose their favourite before you begin any production. However, if before you have negotiated ideas with the different groups, there is no harm in suggesting minor changes along the route of production. Whereas in an informal brief you can use your ideas without having to put it past any other parties. This allows you great room for creativity, but with this responsibility, your client will have expectations and you will have to meet them. If not your reputation will fall and other clients may look past you and not offer you briefs. As important as it is, liasing with your client is very relaxed. In a matter of negotiating, just as much as a few simple e-mails either way could be sufficient. Both these briefs don't require much liasing with clients but if any drastic changes are made, the client should be informed. This will give the client no reason to suggest you changing the brief without their consent. The negotiated brief will require slightly more contact with the client purely because there will naturally be minor or major disagreement on an element of the brief. It is important for both briefs that you carefully plan out your production. It is also important that you know exactly what you will need to create the product, if it be the hiring of equipment, actors/actresses or a special effects team. Along side the planning, you will need to produce documents that show how you decided upon your ideas. For example, a brief for making a TV advert will require you to produce a crew/material list, location recce, risk assessment, shot list, storyboards etc. As the production progresses, you will need to create similar documents so that any faults during production can be repaired. This also gives the client reassurance that you or a team including you can capably repair the problem. In doing so you can build a good relationship with the client and if they are pleased with your work, may hire you for more briefs.
  • 4. How to Respond to a Contractual Brief A contractual brief is a legal document and should be treated with caution, this is the first thing you should notice when try to recognise a contractual brief. When given a contractual brief, you need to make sure you have read and completely understand the content of the brief before signing. If there are some constraints that aren’t realistic, check for negotiable elements that could be changed in order to suit you. If you don’t read and fully understand the brief and then proceed to sign it, you are then expected to fulfil the terms of the brief. If any terms of the brief are breeched then legal action could be taken by the client against you and you could end up in court. It is important to liase with your client to provide them the confidence that you will deliver and perform to the standards they have requested. Liasing with the client will allow you express any concerns, as well as informing them of what has happened. You will probably be asked to liase with your client on more than one occasion. It is important to plant the work before getting started with the creation of the project; this allows you to fully understand what needs to be done and when its deadline is. This also gives you time to negotiate any changes or ideas you have had whilst planning the production. It is vital that the actual production of the work is completed by the set deadline. If it isn’t you have broken the terms of the contract and you client will not be impressed. If, prior to the signing of the contract, you don’t believe it possible to have created or finished your production by the set deadline, it should have been bought up and negotiated with your client then. How to Respond to an Informal & a Competition Brief An informal brief is a written document containing specific and precise details about the goals that need to be achieved. The brief gets straight to the point and doesn’t contain any unnecessary details or information. This allows the client to identify what it is that needs to be done in a specific manner. This type of brief is mainly aimed at a group of people or a business company rather than individuals. An informal brief is not always a legal document. A competition brief is where a client, usually a large corporation of company, gives everyone who wants the chance to compete a brief. This can be done by e-mails, social networking sites, advertisements etc. This type of brief allows lots of different people to compete against each other for the chance to have their product used. After the deadline of the brief, all the submitted work will be looked over (usually by the client), and the winner have their product used by the client. The winner could either receive a prize, recognition from other clients, or more work with client you have won the competition with. You will not have the chance to liase with the client during the production stages; you will only have the brief to refer to. Below is a link that will take you to a website that has a database of lots of different competition briefs. This is a great way of clients getting there briefs read due to the vast amount of internet use across the world and its viral ability. http://www.bfxfestival.com/competition/competition-briefs/