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grain case
1. Microsoft Excel 11.0 Sensitivity Report
Worksheet: [Super Grain Ad Mix_T.xls]Sheet1
Report Created: 2/20/2008 4:39:16 PM
Adjustable Cells
Final Reduced Objective Allowable Allowable
Cell Name Value Cost Coefficient Increase Decrease
$B$5 Number of Ads Spots 0 -50 1300 50 1.00E+030
$C$5 Number of Ads Ads 20 0 600 150 50
$D$5 Number of Ads Supplement Ads 10 0 500 300 33.33
Constraints
Final Shadow Constraint Allowable Allowable
Cell Name Value Price R.H. Side Increase Decrease
$E$11 Ad Budget Spent 4000 3 4000 1000 1500
$E$12 Fee Budget Spent 1000 5 1000 600 200
shadow price is amount by which totaql eposure will increase for every unit of increase in consraint calculated in she
3. Super Grain Advertisment Mix
TV Magazine Sunday
Spots Ads Supplement Ads
Number of Ads 0 20 10
Exposures Per Ad 1300 600 500
(1000's)
Budget
Cost Per Ad (1000's) Spent
Ad Budget 300 150 100 4000 <=
Fee Budget 90 30 40 1000 <=
Max TV Spots 5
Total Exposures 17000
5. Super Grain Advertisment Mix
TV Magazine Sunday
Spots Ads Supplement Ads
Number of Ads 0 0 0
Exposures Per Ad 1300 600 500
(1000's)
Budget
Cost Per Ad (1000's) Spent
Ad Budget 300 150 100 0 <=
Fee Budget 90 30 40 0 <=
Young Children 1.2 0.1 0
Parents 0.5 0.2 0.2
Max TV Spots 5
Total Exposures