WordPress Websites for Engineers: Elevate Your Brand
Facebook and Twitter for your Non Profit
1. Facebook and Twitter
For Your Non Profit
Tips and Tricks for Enhancing
Your Brand and making it “likeable”
Presented by Cathy Rodgers
Seven Waves Marketing
Facebook.com/sevenwaves www.7wavesmarketing.com
4. • Over 900 million objects that people interact with
(pages, groups, events and community pages)
• Average user is connected to 80 community
pages, groups and events
Facebook.com/sevenwaves www.7wavesmarketing.com
5. • Average user creates 90 pieces of content each
month
• More than 30 billion pieces of content shared each
month. (web links, news stories, blog posts, notes,
photo albums, etc.)
Source: Facebook Stats: http://www.facebook.com/press/info.php?statistics
Facebook.com/sevenwaves www.7wavesmarketing.com
6. • There are more than 150
million active users currently
accessing Facebook through
their mobile devices.
• People who use Facebook
on their mobile devices are
twice as active on Facebook
than non-mobile users.
Facebook.com/sevenwaves www.7wavesmarketing.com
7. Referrals
68% of U.S. facebook users are more likely to buy on a
positive facebook friend referral
- eMarketer
Facebook.com/sevenwaves www.7wavesmarketing.com
8. Create a Page for your Business
http://www.facebook.com/pages/create.php
Or search “create” in your fb search bar
Or find a page you like and go to the bottom:
“Create a Page for My Business”
Facebook.com/sevenwaves www.7wavesmarketing.com
9. You must have a personal page
in order to create a business page.
Facebook.com/sevenwaves www.7wavesmarketing.com
10. You Could be Shut Down
“Profiles represent individuals and must be held
under an individual name, while Pages allow an
organization, business, celebrity, or band to
maintain a professional presence on Facebook.
You may only create Facebook Pages to represent
real organizations of which you are an authorized
representative. “
Facebook.com/sevenwaves www.7wavesmarketing.com
11. 1. Establish your Name / Brand / Intent before Starting
• A strategy is important
• facebook will not let you change the name of your page
so get it right the first time.
• Designate a backup administrator
Facebook.com/sevenwaves www.7wavesmarketing.com
12. 1. For all Non Profits and Small Business Owners
Be sure to click
“Local Business” – Not “Brand”
1. This will let give you an additional information
box on your home page
3. Or you end up with only a “founded in” box
Facebook.com/sevenwaves www.7wavesmarketing.com
13. 2. Photo / Logo Size
• Expand beyond your Photo / Logo
• Avatar of your Logo displays at 200 pixels wide by 520 deep
Facebook.com/sevenwaves www.7wavesmarketing.com
14. 2. Sizes
200 x 500 px
200 x 545 px
200 x 600 px
Thanks to www.Clear-River.com
Facebook.com/sevenwaves www.7wavesmarketing.com
15. After uploading large
image, click back on
“Change Picture”
Edit Thumbnail size
Slide box over image
to select thumb
Facebook.com/sevenwaves www.7wavesmarketing.com
16. Create new tabs and choose where
new users will land when coming from the net
Facebook.com/sevenwaves www.7wavesmarketing.com
17. Monthly fee for hosting
Graphics
* Caution: You want to own all the
information for your brand, don’t
depend on other sources / even facebook.
Facebook.com/sevenwaves www.7wavesmarketing.com
18. • Edit photos with
• Hootsuite
• Schedule facebook or Twitter posts on hootsuite
Facebook.com/sevenwaves www.7wavesmarketing.com
19. • Your Calendar
Turn your events into a 140 character note
on Twitter
Create an Event on facebook
Avoid Attachments
Facebook.com/sevenwaves www.7wavesmarketing.com
20. Log into your page 1-2 times per day
1. To answer all inquiries
2. To check for spam
3. Currently there are no notifications
when someone makes a comment
on your page
Facebook.com/sevenwaves www.7wavesmarketing.com
21. Most Under-utilized Feature
In the box directly under “suggest to friends” where
you see “write something” and above the info/hours
of operation box.
Put your personalized info here – along with a link
to your website(s)
Facebook.com/sevenwaves www.7wavesmarketing.com
22. Reminder: Facebook is Worldwide
1. What if they land on your page? What will they see?
Be sure to put your location – you now manage
a mini-website / make everything is intuitive for your
audience
2. Info Tab – Be sure to fill out all information
Facebook.com/sevenwaves www.7wavesmarketing.com
23. Add Your Blog to Your Page with a tab
Facebook.com/sevenwaves www.7wavesmarketing.com
25. Search for FBML Application
To create a Landing Page Tab
FBML allows you to drop in custom
code with graphics
Facebook.com/sevenwaves www.7wavesmarketing.com
26. Bring it all to facebook
with Involver.com
Facebook.com/sevenwaves www.7wavesmarketing.com
27. Add a Newsletter Subscribe Form to your Page
with an Auto Responder
Facebook.com/sevenwaves www.7wavesmarketing.com
28. How will they find you?
Set up your Facebook URL
(after 25 fans)
Be found on Google
Go to: http://www.facebook.com/username/
Facebook.com/sevenwaves www.7wavesmarketing.com
29. Now you have a Link to Share
Go to: http://www.facebook.com/MySavannahBiz
When someone “likes” your page it shows up in
their newsfeed …
Facebook.com/sevenwaves www.7wavesmarketing.com
30. It’s easy to update your fans
Go to Edit page / then “Send an Update”
Turn the Town Purple!
Savannah Memory Walk
You are Attending
Share
Public Event
Facebook.com/sevenwaves www.7wavesmarketing.com
31. Need some Leads?
•Suggest to your friends
•Buy an Ad on Facebook for some exposure.
•Promote with an icon Link on your
Website / Blog
•Promote with a Like Box
Facebook.com/sevenwaves www.7wavesmarketing.com
32. • Ask some open ended questions
• Offer exclusive coupons or specials
• Allow your fans to post comments + photos
• Make it fun!
Facebook.com/sevenwaves www.7wavesmarketing.com
33. • Post more images & tag for better
engagement
• Post news before noon – traffic is usually up
7:30 – 9:00 am / around noon / 7:30 pm – 8:30
• Trivia: Friday is one of the best
days to post news
Facebook.com/sevenwaves www.7wavesmarketing.com
35. Twitter.com
• Twitter is getting your text message to someone
via their phone (Prime spot)
• Sign up on the home page
• Put some thought into your Twtter ID, which
will be the brand you are identified with
• Save your passwords and have a backup for
your account
Facebook.com/sevenwaves www.7wavesmarketing.com
36. • Twitter will make suggestions on who to follow
based on your location – to get you started.
• Follow other people and companies that you
are interested in and who you want to follow
you via the “search” bar.
• Make sure you upload a photo or logo and fill
in a description of your company so you will
be authentic and don’t follow others w/o photo.
Facebook.com/sevenwaves www.7wavesmarketing.com
37. • Be sure to follow others:
> You could be perceived as a spammer by
not following others.
• Search for topics by putting the # symbol in
front of your term
• Don’t just talk about yourself
• Help promote things going on in your community
Facebook.com/sevenwaves www.7wavesmarketing.com
38. • Don’t use Twitter as a place to “vent”
• Say hello to others by using the @ symbol
• Use the “RT” in front of @7wavescathy to
promote a message that person sent
Facebook.com/sevenwaves www.7wavesmarketing.com
39. 15 Learnings from the Top 50 brands in facebook
Slideshare.net
Social Media Examiner.com
Social Media Today.com
Facebook.com/sevenwaves www.7wavesmarketing.com
40. How to Set-Up a Facebook Page
For Your Business
On Twitter @7wavesCathy
Presented by Cathy Rodgers
Seven Waves Marketing
Facebook.com/sevenwaves www.7wavesmarketing.com