The document discusses test driven product development and the lean startup methodology. It emphasizes that requirements should be formulated as hypotheses that are tested through quantitative and qualitative metrics to measure empathy, stickiness, and growth. Product development should involve ruthlessly testing assumptions rather than efficiently delivering products no one uses, with the goal of building products that matter.

1. Test Driven Product
Development
Thursday, September 20th, 2014
@davidjbland
David J Bland

2. Product
Death
Cycle
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3. “We launch a 2014
product with a 1970’s
software process using
management techniques
from the 1920’s.”
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4. Eric Ries – The Lean Startup
start
here
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5. Requirements = Hypotheses
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6. We believe that [doing this]
For [these people]
Will result in [this outcome]
We will know this is true when
[quantitative/qualitative]
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7. What do you
measure?
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8. Empathy Stickiness Growth
Adapted from Croll & Yoskovitz
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9. Testing for Empathy
Quantitative:
Acquisition
Activation
Qualitative:
Awareness
Hopefulness
Adapted from Croll, Yoskovitz, McClure, Vlaskovitz, Cooper
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10. Testing for Empathy
Have the problem?
Aware of the problem?
Actively seeking a solution?
Hacked together a solution?
@davidjbland

11. Testing for Stickiness
Quantitative:
Activation
Retention
Qualitative:
Hopefulness
Satisfaction
Adapted from Croll, Yoskovitz, @davidjbland McClure, Vlaskovitz, Cooper

12. Testing for Stickiness
Signing up?
Using it more than once?
Opening your emails?
Willing to talk to you?
@davidjbland

13. Testing for Growth
Quantitative:
Referral
Revenue
Qualitative:
Satisfaction
Passion
Adapted from Croll, Yoskovitz, @davidjbland McClure, Vlaskovitz, Cooper

14. Testing for Growth
Giving you money?
Telling their friends?
Writing about you?
Asking for more?
@davidjbland

15. Stop assuming our
requirements are
based in reality.
@davidjbland

16. Stop efficiently delivering
products that no one uses.
@davidjbland

17. Start ruthlessly testing
our assumptions.
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18. Start building products
that matter.
@davidjbland

19. Thank You!
david@neo.com
@davidjbland