My talk on "Lean User Experience: Solving problems instead of producing paperwork" during the Lean Startup Meetup (http://www.meetup.com/startlean/event...) in Berlin on July 10th 2014
Video: https://www.youtube.com/watch?v=NDZuYG_ivm0
64. BUILDING HYPOTHESES
We believe that
building [this functionality]
for [this persona]
will achieve [this outcome]
We‘ll know this is true when we see
[this market feedback]
67. BUILDING HYPOTHESES
We believe that
adding PayPal as a payment method
will meet the need of Daniel
for secure and quick online payment
68. BUILDING HYPOTHESES
We believe that
adding PayPal as a payment method
will meet the need of Daniel
for secure and quick online payment
We know this is true if
the number of dropouts in the checkout process
decreases by 5 percent