1. McBride Financial Services
McBride Financial Services Marketing Plan
Darren Jackson
BSA/310
Terrell Potts
November 24, 2012

2. McBride Financial Services
McBride Financial Services is a start-up mortgage lender headquartered in Boise, Idaho. The
firm provides low cost mortgage solutions for conventional, FHA, and VA loans for individuals
seeking to purchase or refinance a home. The company intends to expand its operations into
Wyoming, Montana, North Dakota and South Dakota, therefore, the firm has decided to improve
upon its current marketing plan so that the company is able to expand and reach individuals and
consumers that are more likely to fit the profile their services are created to target.
For McBride Financial Services to be successful in expanding its company and improving in
its ability to reach its target customers, the firm must develop a marketing campaign designed to
allow McBride Financial Services to study the buying habits of individuals. This will give them
the opportunity to market to certain types of individuals that are more likely to purchase their
service instead of wasting money advertising in a general region.McBride Financial Services
targets professionals, retirees, and families so it is important that they choose media that these
target audiences focus on.With today’s technology, there are more marketing choices than ever
online, offline, and in-person. McBride’s overall objectives, is their budget and their target
audience, which will determine the best types of marketing media for the company to use.
Conducting consumer market research will allow McBride Financial Services to study the
buying habits of individual people. There are several marketing media tools that McBride
Financial Services could use to promote their services. One way of doing this is public speaking,
which can be both a source of income and a way to get your product or services known ton an

3. McBride Financial Services
interested audience. McBride’s achieve this by joining and organization that synchronizes with
their interest or business, and network to find opportunities and customers.Electronic media is a
kind of media which requires the user to utilize an electric connection to access it. This is known
as ‘Broadcast Media’. This form of media includes television, radio, and new-age media internet,
computers, telephones, etc. These types of media present is great for McBride Financial Service
because television appeals both the auditory and visual senses, and hence is an important
communication devices as it beholds the attention of the audience. Radio has a significant reach
to a target as well. A considerable number of Americans tune into radio every week while on
their way to work. Advertising on the radio with catchy jingles and phrases is a tried and tested
means of communication. Television and radioadvertisements should be designed to specifically
cater to families who are looking to purchase a residence or recreational property or relevant
television or radio stations. Research must be done in order to determine which television and
radio stations have the highest volume of listeners and viewers that fit this genre.
Mobile phones have become a boon to mankind. It has made communication possible at any
time, and form anywhere. Nowadays, a smart device like a mobile phone is not only used for
interaction, but also for other technical utilities like operating pumps form remote locations, etc.
Today, we can stay in touch with the whole world via internet on our mobile phones. Internet is
the most important device of the new age media and is one of the best tools out there for
McBride Financial Services to market their services. The discovery of internet can be called the
biggest invention in mass media. Live updates can reach customers simultaneously as the events
unfold. The internet has inspired interaction and connectivity with businesses and organization
through its social networking medium. The internet can also help businesses impacts others mass

4. McBride Financial Services
communication through the following mediums; e-mails, websites, podcasts, eforums, ebooks,
blogging, internet TV, facebook, twitter, and YouTube. There are many ways for businesses to
learn about internet marketing and the internet is the premiere source for finding them all.
McBride Financial Services should start off small when using internet marketing. And once the
firm has gather enough data that can be analyzed in order to determine how well their online
marketing is working they can begin designing online marketing campaigns for the other target
audiences they cater to.
Customer satisfaction research is most likely the last type of marketing research that McBride
Financial Services will need to preform to allow the firm to gain an understanding of how
satisfied a customer is with the overall buying experience they have had. When conduction a
customer satisfaction survey, what the business ask the customers is important. How, when, and
how often McBride ask these questions are also important as well as what McBride do with the
customers answers to their questions. There are several ways McBride Financial Services can ask
their customers whether or not they are satisfied with the company’s products, and the service
they received. They can ask them:
Face to face.
Calling on the phone (with permission).
Mailing a questionnaire.
Emailing a customer satisfaction survey (be careful not to violate spam laws).
The best time to conduct a customer satisfaction survey is when the experience is fresh in the
customer’s minds. If the business waits to conduct a survey, the customer’s response may be less

5. McBride Financial Services
accurate. They may have forgotten some of the details or confuse McBride with some other
company.
McBride Financial Services has an opportunity to reach a larger audience by promoting a
marketing plan to help target more directed audiences. Designing a marketing plan using
different media streams allows McBride Financial Services to reach a larger more diverse
audience which should allow the company to be successful in their future endures.
In today’s business world a company may not get the attention of the individuals they want by
using one type of media. There is a better change for a business to be successful when it markets
its business using more than one media source. By using smart marketing strategies for
television, radio, and internet advertisements McBride Financial Services is more likely to get
the target audience in which there business is design to capture.

6. McBride Financial Service
References:
University of Phoenix, Virtual Organizations, McBride Financial Services
www.management.about.com>...>BusinessStrategy>Competitiveinfo
www.voices.yahoo.com/mcbride-financial-services...
www.buzzle.com/articles/different-types-of-media-comerage.html
www.businessdictionary.com/definition/customer-satifaction.html
www.ehow.com>Business