1. Good Afternoon!
•Draw as many logos as you can think
of.
• Think of clothing, autos, fast food,
shoes
• Try to draw the logos as you
remember them
•When you are done, we will discuss.

2. Logo Design

3. Guess the company . . .
•#1

4. Guess the company . . .
•#2

5. Guess the company . . .
•#3

6. Guess the company . . .
•#4

7. Guess the company . . .
•#5

8. Guess the company . . .
•#6

9. Guess the company . . .
•#7

10. Guess the company . . .
•#8

11. Guess the company . . .
•#9

12. Guess the company . . .
•#10

13. Discussion
•Why were you able to name the company?
•What about these logos makes them
memorable?
•Make a few notes on your note sheet.

14. Definition of a Logo
•1. (noun) A name, symbol, or trademark
designed for easy and definite recognition
•2. (noun) A special design that identifies a
company or an organization and appears on
all its products, printed material, etc.
commercial

15. Walk-Around Directions
•Walk around and visit the different logos.
•Read the history of each logo and answer
the corresponding questions.
•Do not stand around and talk.
•Do not copy from a friend.
•There will be a quiz.

16. Walk-Around Quiz
1.What does the name VOLKSWAGEN mean?
2.What did the original Apple logo look like?
3.Who does the KFC logo depict?
4.What are the Louis Vuitton graphic symbols based on?
5.Who designed the first PEPSI logo?
6.Where did Starbucks originate?
7.What do the 3 leaves of the Adidas logo symbolize?
8.What does the NIKE swoosh symbol represent?
9.How many times was the Burger King logo updated?
10.What did the first FORD logo look like?

17. Logo Design History: Ancient
Greece
•Began in Ancient Greece
•Consisted of one or more letters or symbols
that represented the name of a person or
place
•Used on stationary and signs

18. Logo Design History:
13th Century- 1700s
•Simple letterforms turned into trademarks
for merchants
•Marks for masons, goldsmiths, paper
makers, nobility
•By the 1700s, every trader and dealer had
a trademark or stamp

19. Logo Design History:
1900s-1950s
•Industrial Revolution made trademarks
more important
•By the 1950s, trademarks moved beyond
symbols – started to create unified design
systems

20. Logo Design History: Today
•Company logos are the faces of businesses
and our economy
•General public is very responsive to logos
and their meanings
•A company’s success depends on a wellthought-out logo and corporate identity

21. Why are logos important?
•Logos trigger people’s memories of
previous experiences with the company
•Leaves a greater impact than words alone
•A logo describes a company or organization
without a lengthy explanation
•Increases visibility and sales
commercial

22. What makes a good logo?
•# 1 Make it SIMPLE
•Too much info can have a negative impact
•Type and imagery should be instantly
recognizable
•Limit the number of colors used to avoid
production costs and distraction from
message

23. What makes a good logo?
•#2 Make it VERSATILE
•Consider all of the different uses of that
logo
•Make the logo suitable for a variety of
situations

24. What makes a good logo?
•#3 Make it DISTINCTIVE
•Be creative
•Do not use common or fashionable types or
styles
•Do not violate copyrights

25. Logo Design Process
•#1 Meet with the client:
•Discuss the purpose of the logo
•Identify the audience
•Determine a set of rules
•It is important to satisfy the needs of the
client, not the designer

26. Logo Design Process
•#2 Concept Development
•Turn the ideas into sketches
•Present sketches to the client
•Choose one or two of
the sketches to
develop
further

27. Logo Design Process
•#3 Refinement
•3-4 revisions
•Go from rough sketches to polished design
•Make color choices based on color theory

28. Logo Design Process
•#4: Delivery
•Once the final logo is
approved by the client,
the designer puts
together a package
containing an
assortment of logo files
for different applications