6 Degrees is now accepting conference submissions for the 2013 Social Media Forum, July 26- 27, in Mumbai. The Social Media Forum is an exclusive, business development and educational opportunity for select senior-level marketing professionals. Delegates at the 2013 event currently represent companies, best utilizing Social Media. Those interested in speaking or submitting a proposal or interesed to join as a Delegate (senior marketing & Social Media professionals) or Supplier (Social Media/ Marketing service providers), can please contact Conference Producer, Arnab Boral, at +91-8296059991 or arnab@6degreesmarketing.in

1. Today, New Media is the most used way of being in constant connect with a prospective buyer. Almost
every top & mid level firm in every industry is investing in social media to get more business.
IBM reported an amazing 400% increase in sales in the first quarter tied to a rightly-organized pilot program
of Social Selling
A survey from them also shows 75% of their buyers have used & are more likely to use social media in the
purchase process.
Smart lead nurturing, alongwith knowledge of the buyer’s buying cycle and
enabled marketing automation can result in “ready to convert” leads. Every lead
comes with updates of their downloaded materials, attended webinars, and
website pages visited. This should be good to exclusively target the exact buying
interest of the prospect.
Are your New Media contents, communities, conversations & collaborations
suitably customer oriented?
Can they figure, what your prospects are looking for?
Is new media producing tangible leads and sales for you?
Are your followers on new media being indirectly persuaded to buy from you?
Are they actually considering you as the most trusted seller/ provider?
How do you ensure, your social media attracts not just followers, but followers,
who buy from you?
This 2 day conference is going to help you learn from experts, how to actually
make social media get you clients or customers.
1. You will learn from experts, how to make it work, where to turn a social media
follower of yours onto a more one-on-one level to be able to convert him to a confirmed prospective buyer.
2. You will learn from practitioners, what really made a differentiating factor between just people following
you and making these online followers buy from you.
3. Learn how companies with blogs increased their leads by 67% per month
4. Learn how to nurture your followers
5. Learn how to establish trust in these followers to convert them to prospective buyers
6. Learn how to atually make social media sell for you

2. Our Speakers
Jeff Molander
Adjunct faculty- digital marketing
at Loyola University’s school of
business,
Co-founder- Google Affiliate Network
&
Author:
Off The Hook Marketing:
How to Make Social Media Sell for You
Werner Egipsy Souza
Social Systems Developer and
Proprietor
Brahma Kamal
Coming Soon
Coming Soon Coming Soon Coming Soon
Coming Soon Coming Soon Coming Soon

3. Marketing Track
Big Data: How marketing insights are powering sales enablement: A 2012 report from Aberdeen Group revealed that the
average sales rep spends more than 20% of his or her time looking for sales intelligence rather or marketing insights than selling.
Also, most prospective buyers today spend more time on social media to check & decide who to buy from and why.
How do you pave the way to come out as the winner amongst your competitors?
Inbound Marketing: Using blog & video content for lead generation and nurturing
Research tell us that nearly 60% of a buying decisions today are made before talking with a salesperson. What does that
mean for sales and marketing teams? How can you get involved in the buyer conversation early? This session shows how
blogs, videos and other social media are creating leads and sales.
Marketers that Sell: Making the Connection Between the Buyer's Journey and Your Sales Pipeline
This session features insights from a business that has bridged the gap between marketing and sales.
Five Customer-Centric Habits to Drive Sales and Marketing Success
Sales & Marketing 2.0: Trends That Will Impact Your Success
Sales Management Track
Lessons Learned: Becoming a Sales Leader
This session features a marketing VP or chief revenue officer from a B2B business. This speaker shows the audience
(through storytelling) how to incorporate social insight into the sales process; how to create a seamless and positive
customer experiences and how to eliminate silos and improve internal collaboration between sales staff and sales &
marketing.
Five Secrets to Success in the Modern Sales Organization
The Future of Selling: How mobile devices are changing the sales process
Selling in the Digital Age: Real-World Insights from Buyers
This session could feature corporate procurement directors or small business owners discussing how they are using the
Web to become empowered buyers... and what they are (and are not) looking for from sales reps.
Three Keys to Increasing Contract Renewals and Repeat Business
Selling 2.0: From Messenger to Trusted Adviser
This session showcases how to shift your focus from the sales cycle to the buyer cycle using digital media strategies like
content marketing.
Selling on LinkedIn: How to start conversations that lead customers toward a sale

4. Partners:
Concept & Marketing Partner
Other Partner
Social Samosa is an upcoming knowledge portal, built as a repository for thoughts, ideas and dialogue about social
media scenario in India. It is an Indian
Social
Media Knowledge Storehouse.
It features tools in the space, future of this medium, best practices, interviews & expert opinions, guidelines, trends,
forecasts, platform updates & trends, etc.
http://www.socialsamosa.com/