Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).

1. Social Media Marketing and Medical Tourism Medical Care Beyond Borders 10 – 11 February 2011, Istanbul

2. Few social media facts 9 out of 10 buyers say that when they are ready to buy, they will find you The fastest growing segment on FB is 55-65 yo females For any kind of experience, good or bad – you will contact Google YouTube is the 2nd largest search engine in the world People conduct more than 6 searches per day World of mouth – 25% of the search result for the World’s Top 20 largest brands are links to user-generated content 80% of twitter usage is on mobile devices, people update anywhere, anytime – imagine what that means for bad customer experience Will they find you OR Will they find your competition FIRST? “ Social Media Revolution ” video on YouTube – take a look

3. Commonly used social media tools

4. Social media activity - benefits

6. Social marketing architecture - framework WEB BLOG MICRO BLOG MULTIMEDIA FEEDS / BOOKMARKING PARTNER / THIRD PARTY COMUNITY / FORUM SOCIAL NETWORK

13. Social media – monitoring tools and solutions used

14. CMT – Google analytics

15. CMT – Google analytics

16. CMT – Twitter & Bit.ly analytic

17. CMT – Bit.ly analytic

18. CMT – YouTube statistics

19. CMT – YouTube statistics

20. CMT – Facebook statistics

21. FB landing page

22. Customized FB page

23. Customized FB page

24. CMT – Facebook statistics

25. Google search results 01/10

26. Google search results 09/10

27. Google search results 01/11

31. Facebook relationship

32. Facebook relationship

35. Using FB, Twitter & LinkedIn in your SMS

38. Using FB, Twitter & LinkedIn in your SMS – grow your network

41. Twitter interaction

42. Twitter interaction

43. Twitter interaction

46. Web site evaluation Do you know right away what this website is about? Again, you have limited time to get your message across. If there are too many distractions, a site visitor may not ever know what you are selling.

47. Web site evaluation Is there a clear call to action? If customers like what they see, it is important to move them along quickly. There should be a prominent, clear call to action on your Your website . Make sure that you are not sending mixed messages with too many calls to action. Choose the one or two that matter most and make them easy to find.

48. Web site evaluation Do the menu items clearly tell you where they will take you? Site design and usability are important considerations that often get overlooked. Think about what information you would want to find if you visited this site, and plan your menus accordingly. There should almost always be an “ about us” & “contact us” page .

49. Web site evaluation Is there an easy way to contact the business? If your website does its job, you will likely have interested prospects who want to learn more or simply have a few questions. Make sure they have an easy way to find you.

50. Web site evaluation Is there a web form above the fold? A web form is really the only way to capture leads from your website visitors. Make sure that it is in a visible place above the fold. The better it looks, the more people will fill it out.

51. Web site evaluation Is there multimedia? Multimedia is a great way to add character and interest to your website. Videos, podcasts, tutorials and other multimedia options allow you to present your message to your visitors in a way that appeals to them.

52. Web site evaluation Is there multimedia? Multimedia is a great way to add character and interest to your website. Videos, podcasts, tutorials and other multimedia options allow you to present your message to your visitors in a way that appeals to them.

53. Web site evaluation Is there multimedia? Multimedia is a great way to add character and interest to your website. Videos, podcasts, tutorials and other multimedia options allow you to present your message to your visitors in a way that appeals to them.

54. Web site evaluation Are there links to social media? Social media allows you to communicate with your prospects, and it allows them to communicate with each other. Make it easy for everyone to find you on social media…even if they don’t fill out your web form, they may choose to follow you in some fashion.

55. Web traffic

56. Keywords

57. Inbound links | Back links

58. Inbound links | Back links

59. Mobile web

60. Mobile advertising

63. Q & A