Sports marketing is big business, some of the world's largest brands and wealthy individuals are building brands and personal profiles through sports. But how do you do this effectively and efficiently across all the media channels that fans can engage with your brand?
Multi-channel content marketing strategies are about translating a brand message into a fan experience, engagement and interaction with your brand. Growing and maintaining your presence is a continuous global process involving content, metrics and analytics, so getting it right is an important step to generating greater revenues within and outside your sporting arena.
censhare is one of the first Enterprise Global Content Marketing platforms, capable of leveraging your content with centralized control over social, mobile, digital and offline platforms, all controlled from a centrally based "orchestrated" platform, enabling local, regional and global content delivery of information, using text, graphics and video. Interlaced with dynamic controls for all output devices censhare is delivering to the world of content what SAP did for ERP.
If you are a sports brand and need to take control of your marketing communications operations, linking your creative, production and media into an online exchange then censhare will remove those duplications, replications and errors that stop your brand being an adaptive and agile creative animal.
The CIO of the NFL urged it's teams to start engaging in building fan experiences in stadiums to remain relevant, but how do you go about managing the vast amount of content on hand and how do you ingest consumer driven content to drive your next generation of marketing communications.
Becoming the next GoPro, RedBull or Nike, is not just about becoming a brand, it's about being a consumer driven brand.
Sports Marketing is about engaging fans with real-time immersive experiences. Let technology communicate, extend and share the thrill, play by play.
New brand customer communication channels are being generated every dayConsumers are now engaging with brands quicker, with more intelligence, input and control than ever before.Consumers are the new brand ownersMarketing is changing it's role to becoming story-tellers, not brand descriptors – and inviting their customers to participate. GoPro’s videos and photos of the day are great examples.New marketing roles are appearing as the channels changeover the next 10 years you will seeChief Content Officer, Chief Listening Officer, Director of Audience, Channel Master, Chief Technologist, Influencer RelationThey will demand different technology tools, driven by content, CRM, analytics and consumer experiences
The proliferation of all this content across so many channels creates noise and drives the need for 1:1 personally relevant, emotionally engaging customer experiences with the GoPro brand - where and when your customers are, right now - multi-channel real time engagement. This is a true competitive advantage, measurable in streamlined, automated content workflows and brand equity. But how do you go about achieving this?Imagine:Having a single source of truth – your content.Creating it oncePublishing it across all channels In the their native languageAnd then fine-tuning that content based on the customer’s reactionThat willResults in:Delivering an extremely consistentbrand experienceEngaging emotionally with each customerAll while speeding time to market
They say that worldwide content is doubling every two years. I believe it between Aunt Sally sharing movies of her cat on YouTube and my never-ending daily battle with my stuffed inbox. Frankly, I know how many texts my teenager sends and I am astounded at the amount of information we share and take in each day. So, basically, you need to be social, mobile, and manic, everywhere at once. Sources - New Relic- blog.apptopia.com, blog.flurry.com, phonearena.com, travopia.com.
Multi-channel marketing is all about generating content once and distributing with confidence into your chosen media channels
Multi-channel marketing is all about generating content once and distributing with confidence into your chosen media channels
censhare has three core parts:a central MAM (media asset management) storage for all asset typesan enterprise publishing and creative environment (CS6 compliant)a multi-channel distribution capability, facilitating content delivery to:online digital social, mobile, cloud channels (SMC), email, weboffline newsletters, catalogs, publishing, posters, promotions, outdoorGreat for total artist content management.