Survey Methodology

Survey Methodology -Robert M. Groves et al 2008/10/21 趙偉翔

大綱 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

調查方法學 ,[object Object],[object Object],Source: Survey Methodology ,Chapter 1.

Choose mode of collection Choose sampling frame Construct and pretest questionnaire Define and select sample Design and implement data collection Code and edit data Make adjustments Perform analysis Define research objectives

民意調查的類型 Mail Telephone Face-to-face CATI CAPI Disk by mail E-mail Web TDE SAQ Source: Survey Methodology ,Chapter 5. Fax IVR/T-ACASI Text-CASI

母體與抽樣 ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Survey Methodology ,Chapter 3.

問卷設計 ,[object Object],[object Object],[object Object],[object Object],Source: Survey Methodology ,Chapter 7,8.

調查誤差的來源 -- 抽樣誤差 Source: Survey Methodology ,Chapter 4. N=1,068 E=error ( 誤差 ) 、 Z= 臨界值 P=probability( 估計的比例 ) 、 N= 樣本數

調查誤差的來源 -- 非抽樣誤差 ,[object Object],[object Object],[object Object],Source: Survey Methodology ,Chapter 6.

調查執行與品質管理 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Survey Methodology ,Chapter 9.

加權 ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Survey Methodology ,Chapter 10.

資料分析 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Survey Methodology ,Chapter 10.

BRFSS ,[object Object],[object Object],[object Object],Source: Survey Methodology ,Chapter 1.

謝謝聆聽，敬請指教！

Survey Methodology

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