[WMD 2015] Qualaroo >> Sean Ellis, "Rhythm Is A Hacker: The Advantages & Challenges Of High-Tempo Testing"
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Sean Ellis, Founder & CEO, Qualaroo
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[WMD 2015] Qualaroo >> Sean Ellis, "Rhythm Is A Hacker: The Advantages & Challenges Of High-Tempo Testing"
- 1. Sean Ellis @seanellis High Tempo Testing Moving Beyond Hustle to Building a Predictable Growth Machine
- 2. Sean Ellis @seanellis 3,2,1... Hustle!
- 3. Sean Ellis @seanellis Early Growth: Twitter Focused Feedback: “I find growth articles on Twitter” Followers: Easy to find people that tweet growth articles Content: Long tail of content ideal for Twitter
- 4. Sean Ellis @seanellis Goal: Keep Conversation Going
- 5. Sean Ellis @seanellis Some Vacations...
- 6. Sean Ellis @seanellis Viability Achieved by Month 3
- 7. Sean Ellis @seanellis Goals Not Met After First Year 3 Flat Months!
- 8. Sean Ellis @seanellis “Inputs are what you actually control.” Andrew Chen
- 9. Sean Ellis @seanellis Problem: Limited Testing Had specific growth goals, but just said “test more”. Team was too busy for much testing... Building product Executing Twitter Playbook Engaging with community
- 10. Sean Ellis @seanellis Solution: High Tempo Testing Launch 3 Tests Per Week (Clear “input” goal)
- 11. Sean Ellis @seanellis Result... Started high tempo testing
- 12. Sean Ellis @seanellis Hustle › Growth Process
- 13. Sean Ellis @seanellis High Tempo Testing Process Build Knowledge Base Unbridled Ideation Prioritize Backlog High Tempo Testing
- 14. Sean Ellis @seanellis Challenges of High Tempo Testing 1. Enough ideas: Ideas are fuel for tempo 2. Prioritizing ideas: Finding best ideas to test 3. Implementing tests: Getting the resources 4. Accurate testing: Instrumenting & analyzing 5. Avoiding repeats: Not running same tests
- 15. Sean Ellis @seanellis Challenge 1: Enough Ideas Unbridled ideation from full team Ideas across all vectors Individual & Team Accountability Acqusition Activation Retention Revenue Referral
- 16. Sean Ellis @seanellis Challenge 2: Prioritizing Ideas Formalize ideas in “Experiment Doc” Include research, hypothesis, target lever... Score on impact, confidence & ease
- 17. Sean Ellis @seanellis Challenge 3: Implementing Ideas Weekly growth meeting to plan/assign current week’s tests. Accountability for previous week. Recommend Autonomous growth team with dedicated development, design, analysis... Empower less technical team members w tools
- 18. Sean Ellis @seanellis Challenge 4: Accurate Testing Read Peep Laja (Next presenter)
- 19. Sean Ellis @seanellis Challenge 5: Avoiding Repeats Capture all tests in Knowledge Base Ensure knowledge base shared, clear & searchable Worked Failed Inconclusive
- 20. Sean Ellis @seanellis High Tempo Test Requirements Process People System Build Knowledge Base Unbridled Ideation Prioritize Backlog High Tempo Testing
- 21. Sean Ellis @seanellis High Tempo Testing Process Build Knowledge Base Unbridled Ideation Prioritize Backlog High Tempo Testing
- 22. Sean Ellis @seanellis Winning Test Example via Process Moved email collector from bottom to top. Result: 700% increase in collected emails Impact prediction was 4/10
- 23. Sean Ellis @seanellis High Tempo Testing Advantages 1. Predictable Growth 2. Scaleable Growth 3. Easier Hiring 4. Address Bottlenecks
- 24. Sean Ellis @seanellis Thank you! @seanellis