1. TenderTree | Caregiver Marketplace

2. Market Size
$54B US market

3. Problem
Families Caregivers
Finding TRUSTED Agency keeps
caregivers is HARD 60% of pay!
Caregiver
Agency
60%

4. Solution
Families Caregivers
Vetted Caregivers Caregivers earn
+ TRANSPARENCY MORE
Offline
Online

5. Solution

6. Business Model
 15% cut of ongoing payments
= $80/week per customer

7. Unit Economics
Paid Search Partnerships
CAC $120 CAC $190
CLV = $1908
Break even – 2 weeks

8. Private Beta Launch
 2000+ caregivers
 2500+ hours billed
 Partnerships

9. Raising Seed Round
Milestones:
 Build out web platform and mobile
 Client Expansion in SF Bay Area
 Expand to LA market

10. Competitive Outline
Transparency
Payments
Insurance
Mobile
Online Listing Services
Offline Agencies
200,000+ others

11. Competitive Summary
TenderTree Home Care Craigslist Care.com &
Agencies nanny sites
Affordable ✔ ✗ ✔ ✔
Online payments ✔ ✗ ✗ ✗
Insurance & Bond ✔ ✔ ✗ ✗
Mobile App ✔ ✗ ✗ ✗
Rating/Reviews ✔ ✗ ✗ ✔
Taxes/Payroll ✔ ✔ ✗ ✗
Vetted Caregivers ✔ ✔ ✗ ✗

12. Team
Andy Agrawal – coding since 8 Advisors
 Oracle
 Built largest Facebook
connect implementation on
the web for TicketMaster
Dr. Doris Bersing
 Carnegie Mellon, BS CS,
4.0 GPA, MS Math 30+ years in senior care
Thought leader
Dr. Peter Pompei
Head of Stanford Geriatrics

13. Questions?
Contact
andy@tendertree.com
415.640.1191
Company
www.tendertree.com
www.angel.co/tendertree

14. Appendix: Paid Search
 CPC $3.67 x 3.2% conversion = $120 CAC
 Average caregiver $15/hr, 30 hrs/week
 TenderTree fees: $2.65/hr x 30 = $79.50/week
 Average customer: 6 months (industry stats 2+ years)
CAC = $120
CLV = $1908
Break even – 2 weeks

15. Appendix: Market Size
3.2M caregivers (non-medical)
x $16,800 earnings per year
= $54B US market
X 15% TenderTree fee
= $8B market opportunity