Mauria Finley w/ Citrus Lane @ MamaBear Conference, Mt. View 4/20

1. Mauria Finley, Founder & CEO
The Mama Bear Family Tech Conference
April 20 2012

2. Citrus Lane
helps parents discover the best products for their kids

3. OUR SITE STORY, Chapter One … pretty but wordy

4. OUR SITE STORY, Chapter Two … cleaner

5. OUR SITE STORY, Chapter Three … social

6. WHAT WORKS FOR CITRUS LANE MOMS
Photography
Simple descriptions
Social interaction
Constant refreshing

7. WHAT CITRUS LANE HAS LEARNED
Avoid cognitive overload
Speed matters
Human touch
Test via A/B & usability

8. SITE USABILITY IS CRITICAL BUT…..
It isn’t our top conversion driver

9. CITRUS LANE CONVERSION
A great experience for our moms + A way to share it

10. IT’S ALL ABOUT THIS
Dear Citrus Lane Team,
Here is a look at sweet Joshua’s life so far...which has included 6 awesome care
packages from Citrus Lane! I have sent…so you can see how much he has grown :).