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Dan Martell, CEO, Flowtown - Presentation at Lean Startup, Lean Investor event

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Dan Martell, CEO, Flowtown - Presentation at Lean Startup, Lean Investor event produced by 500 Startups & Nokia / Nokia Growth Partners

Wirtschaft & FinanzenTechnologie
1 von 8
Lean Marketing David vs. Goliath: How the Lean Startup Can Out-Market Some of the World’s Largest Companies http://www.flickr.com/photos/miriam
Who am I? ,[object Object],Credit: grantmac
Learn Faster Credit: jseita
Gratification Focused on the core Credit: darwinbell
Measure ,[object Object],Credit: heavyweightgeek
Metrics Dashboard Metrics Culture Credit: myoldpostcards
Scaling Credit: jseita
twitter: @danmartell [email_address] Thanks!

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Dan Martell, CEO, Flowtown - Presentation at Lean Startup, Lean Investor event

Hinweis der Redaktion

  1. - 2 Enrolling Questions - Tonight Teach 3 Distinct Phases: Idea, Before P/M Fit, After Product Market Fit. - Take Cell Phone Out - Tweet
  2. ETR WWIFM - 3 Steps to Increasing Your Probabilities of Success. STORY - 3 Company, Engineer Turned Marketer
  3. Use Twitter to Interview Customers
  4. Simple value proposition
  5. Habits & Trackibility PRINT (Call Conversion) Billboards (Mobile Txt Ads / Opt-in) Signs (Traffic Counters)
  6. Tagged in the Channel Reduce Waste Funnel / Cohorts
  7. After You Get to P/M Fit Scale - Test New Channels (Mobile, SEO, Social, Viral Invite Flows)