Andrew Crow, Experience Design Director, GE,

2. I work at GE.
http://www.nbc.com/30-rock/about/bio/cast/alec-baldwin/614698

3. @andrewcrow

4. Designing for one to many.

5. Decision Theory &
1995 Adaptive Systems Group Dr. Eric Horvitz

6. “Misunderstood
animated pedagogical
agent or spawn
of Satan? ”
ROBOTICS ZEITGEIST BLOG

7. What went wrong?

8. For basically
!at was 17 years ago. one context
of use.

9. Today
Multiple locations
Varied environments
Complex relationships
Rich ecosystems

10. 3 methods for creating
modern experiences

11. Contextual Supporting Design
Awareness Experiences Systems

12. Contextual awareness
http://wallpapersus.com/wp-content/uploads/2012/03/outer-space-lights-planets-earth-satellite-new-york-city-international-space-station-soyuz-new-jersey-north-america-long-island.jpg

14. DESIGNING FOR CONTEXT
Location
Time
Form & Technology
Brands & Relationships
Ecosystem

15. “Some of the biggest
services in the world
started off with really
simple problems.”
KEVIN SYSTROM (INSTAGRAM)

16. SUPPORTING EXPERIENCES
When imagined as a system, great
experiences can scale.
Supporting experiences can be used
to create a larger user experience.

17. http://www.usatoday.com/story/cruiselog/2012/09/28/royal-princess-fountain-water-light-show/1600473/

18. User Experience

19. Web app Social Checkout
Customer Service Presentation layer

20. User Experience
Web app Social Checkout
Customer Service Presentation layer

21. “Responsive design
is ushering in a new
era of design systems
on the web.”
JARED PONCHOT (LULLABOT)

22. DESIGN SYSTEMS
A design system is a collection of visual
and interaction elements that embodies
the brand.
!e system is often expressed across many
channels including web, mobile, desktop, and
service producing a consistent user experience.

24. anorama

26. DESIGN SYSTEMS
Frameworks & patterns
Strategy for combining components
Standards of visual and textual tone
Code libraries
Purpose that is larger than the parts

27. DESIGN SYSTEMS
Speed application development
Improve software UI quality
Enable extension & reuse of elements

28. DESIGN SYSTEMS
Support additional verticals & external partners
Minimize ongoing support needs
Create consistent branded experiences

29. DESIGN SYSTEMS
Design systems enable to you scale
your product to multiple platforms, in a
variety of contexts, and reach a wide
audience quickly.

30. SCALING YOUR PRODUCT FROM ONE TO MANY
Contextual Supporting Design
Awareness Experiences Systems
Understanding Use supporting Create design
the context in experiences to systems for
which your build a holistic consistency
product is used user experience and growth

31. Thank you for your attention.
@andrewcrow