3. Who I am:
• Ran customer acquisition/retention
at LivingSocial
• Co-founded coursereport.com
• Fair warning: I love business stock
photography
Adam Lovallo | @alovallo
12. Adam Lovallo | @alovallo
We have 6 entity types…
– schools
– campuses/locations
– courses
– Instructors
– cities
– blog posts
… let’s give each one a page!
30. Adam Lovallo | @alovallo
• Pros:
– Easy to produce
– Universally applicable
– Almost always interesting
– Potentially good link bait
• Cons:
– Editing is a huge pain in the ass
31. Adam Lovallo | @alovallo
Pro tip
eLance & Odesk!
Cheap, relatively high
quality, and dramatically
increase output
32. Adam Lovallo | @alovallo
More on elance
Try a couple
Plenty of solid english speakers
$5 -$10 MAX per hour
<24 hour turn around, if not sub
<3
33. Adam Lovallo | @alovallo
Site is in place
Most effective content
is known
Let’s get links!
34. Adam Lovallo | @alovallo
Conquesting!
• Only could drum up ~50-100
decent targets
• Yielded a few decent quality links
35. Adam Lovallo | @alovallo
Guest blogging
• Templatized/mass outreach has not
worked for us at all
• Success with:
–Partnering with players in the space
(schools)
–Focusing on adjacent niches (ex:
Women in tech, Career advice)
37. Results
• 14 links on release
–EdSurge, FastCompany, Tech
Cocktail
• Continues to draw ~1 high quality
backlink per week
Adam Lovallo | @alovallo
38. Quick tips
• Roughly 10% hit rate amongst our
primary reporter target list
• Downloadable PDF seemed to add
some authority/credibility
• Referencing other original research
also added credibility
Adam Lovallo | @alovallo
39. Takeaways
• Simpler page structure to start
• More focus on static pages
• Find pockets of content that are both
fast & good
• Invest in long form content… it really
is worth it BUT you need a purpose
in mind
Adam Lovallo | @alovallo
40. And finally
Interested in a bootcamp- coursereport.com
Interested in acq events/conferences – grow.co
Do you know a lot about SEO and think we are
doing something wrong? I’m sure you are right.
Email me at adam@coursereport.com
Adam Lovallo | @alovallo