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With all the data out there, a big challenge for today's sales and marketing teams is knowing what to pay attention to. Our customers and prospects are overwhelmed as well. Yet to be effective, we need to cut through all this “noise” to connect with them.
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With all the data out there, a big challenge for today's sales and marketing teams is knowing what to pay attention to. Our customers and prospects are overwhelmed as well. Yet to be effective, we need to cut through all this “noise” to connect with them.
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It’s strange times. While medical professionals are striving to maintain the COVID-19, businesses around the world are struggling with the disruption of day-to-day work life. It’s the first time in marketing and sales where it’s confusing. Many of us don’t know what the next steps are. That’s why Leadfeeder’s CMO, Andy Culligan, and our friends Marc Chabot, CEO of Reachdesk, and Alex Olley, Co-Founder of Reachdesk hosted a webinar on Thursday, March 19 on how to keep calm and create a pipeline during the coronavirus outbreak. In this webinar, both teams shared strategies marketers and salespeople can use to build a pipeline of high-intent online leads now during a time of crisis.
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Digital EDGEucation autumn - analytics in 2016
Digital EDGEucation autumn - analytics in 2016
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You can find the entire slide deck from 4Ps Marketing's annual conference, Digital EDGEucation 2015. Hosted from Google UK in London on the 11th February, the 4Ps team and Friends of 4Ps presented a whole wealth of presentations about the latest in Search Marketing.
4Ps Marketing Digital EDGEucation 2015
4Ps Marketing Digital EDGEucation 2015
4Ps Marketing
Creating the “perfect online presence” for your brand.
Web Launches for Client Search
Web Launches for Client Search
4Ps Marketing
4Ps hosted an event with Google to cover the benefits of using Universal Analytics, performance, branding, mobile and YouTube,
4Ps Google Breakfast Briefing
4Ps Google Breakfast Briefing
4Ps Marketing
Find out more about the latest features in Google Analytics with Matt Stannard, Head of Analytics and Technology at 4Ps Marketing. Matt recently was invited to speak at the ‘Evolve with Google’ conference in the USA, where his session was the highest rated speaker slot of the entire conference.
Evolution or Extinction:Survive and Thrive with New Google Analytics Features
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4Ps Marketing
Do you know the real story your data is telling you, or are you still stuck reading a fairytale? Insights Consultant Emma Haslam spoke about the subject at Brighton SEO 2014.
Do you know the real story your data is telling you?
Do you know the real story your data is telling you?
4Ps Marketing
Search Strategies for Fashion Week
Search Strategies for Fashion Week
4Ps Marketing
Fashion week dinner
Fashion week dinner
4Ps Marketing
Clare Higgins from Selfridges and Michelle Athersmith from 4Ps Marketing discuss how clients and agencies can get the most out of their working relationships.
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Working better together: client & agency relationships
4Ps Marketing
Lauren Luxenberg from 4Ps Marketing and Kavita Donkersley from Shewearsfashion discuss their experiences as bloggers, how best to work with bloggers and how to be engaging.
Brands & Blogs: What's the Story?
Brands & Blogs: What's the Story?
4Ps Marketing
Hannah and Sara put together a view on how teams internally and externally need to be fully integrated in order to achieve a common goal.
Integrated Search for B2B
Integrated Search for B2B
4Ps Marketing
Product Marketing Manager at Google, Harry Davies, talked about how best to develop a marketing strategy through the use of some insight tools. Harry presented this at 4Ps digital edge annual conference in March 2014.
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Google's take on Developing a Marketing Strategy
4Ps Marketing
Ruth Attwood, Advanced Search Consultant at 4Ps Marketing discussed the impact that the Google Hummingbird algorithm update will have on your business at 4Ps annual conference Digital EDGE #4PsEDGE
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How does Hummingbird affect your business
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The good the bad the ugly of digital marketing
1.
4Ps Marketing The Good,
the Bad & the Ugly of Digital Marketing
2.
@MatthewPhelan > #MattChat
3.
@MatthewPhelan > The
big quiz
4.
Agenda • Change the
Agenda •The Ugly, The Bad & The Good • The Ugly (Outside in) • The Bad (Change needed) • The Good (Why I get up in the morning)
5.
Interviews
6.
The Ugly
7.
“The Content Bandwagon”
8.
“Big Data, Small
Data, Cardboard box thing” BIG DATA
9.
“Privacy Advertising”
10.
“Paid Links”
11.
The Bad
12.
“Brands pretending to
know consumers”
13.
“Budget Bias”
14.
“Hype of Google
Changes”
15.
“Enhanced Campaigns”
16.
“Selling Data” “My
data from…”
17.
The Good
18.
“Embracing Digital”
19.
“Brand conversation vs
Brand broadcasting”
20.
“Measurement”
21.
“Google Penguin”
22.
“The integration of
SEO & Social” Content SEO Social
23.
Summary
24.
The old way
25.
The new way
26.
Final thought “It's the
repetition of affirmations that leads to belief. And once that belief becomes a deep conviction, things begin to happen.” Muhammad Ali
27.
Any questions?
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