A Conversation with Socially Responsible Companies Socially responsible companies know that corporate social responsibility is always the right thing to do, but now it's the smart thing to do Bea Perez, Chief Sustainability Officer, The Coca-Cola Company Icema Gibbs, Director of Corporate Social Responsibility, Jet Blue Airways Kyle Clifford, Corporate Partnerships, City Harvest Nancy Hill, President-CEO, 4A's (Moderator) Visit http://www.4astransformation.com/ for more information.

1. CORPORATE SOCIAL
RESPONSIBILTY

2. 2
MISSION STATEMENT
The Corporate Social Responsibility
Team demonstrates JetBlue’s
commitment to the cities we serve by
supporting not-for-profit organizations
that focus on the pillars of youth and
education, environment, and
community. We organize and support
community service projects, charitable
giving and non-profit partnerships.
Ultimately, Corporate Social
Responsibility ensures that JetBlue will
make an impact on and inspire
greatness in others while enriching the
lives of the individuals and communities
we serve.

3. 3
RATIONALE
74% of surveyed JetBlue Customers see
youth & education as a top opportunity
Kids and Families are a key target ($9B
Convert Category)
Future Customers & Crewmembers
Priority on programs that reach kids and
families
YOUTH &
EDUCATION 74% of surveyed
JetBlue Customers see
youth & education as a
top opportunity to support

4. 4
RATIONALE
91% of consumers want companies to
support their local communities
45% of surveyed JetBlue Customers are
willing to participate with us
Build community reputation and respond to
unique community needs
Crewmember opportunity for local
engagement
Proactive strategy for tiered and new
markets
COMMUNITY
91% of consumers want
companies to support their local
communities

5. 5
RATIONALE
81% of consumers believe its important for
airlines to support environment
62% of surveyed JetBlue Customers see it
as a top opportunity for JetBlue
Need to mitigate our footprint
Support community pillar
ENVIRONMENT
81% of consumers believe its
important for airlines to support
the environment

6. 6

7. 7
The JetBlue Foundation is committed to
supporting aviation education in general and STEM
in particular, and to fostering influential programs
that empower and provide opportunities to
underserved groups and/or communities.

8. THANK YOU!