Ce que sont les médias sociaux : Introduction et cartographie Les principales catégories: Les outils d’expression Les services de partage  Les services de réseautage Les services de jeux en ligne Les plateformes sociales Les sites incontournables pour vous et leurs caractéristiques Blogue LinkedIn Twitter Et les autres Comment en tirer profit dans votre contexte d’affaires ? Pour écouter Pour diffuser Pour connecter Quelques exemples d’exécutions

1. Comment utiliser et tirer profit des médias sociaux ? Présentation pour Guillaume Brunet, M.Sc. commerce électronique www.guillaumebrunet.com

11. Source : http://www.fredcavazza.net/2009/04/06/une-nouvelle-version-du-panorama-des-medias-sociaux/

20. EGOCASTING Source: http://www.sparklelikethestars.com/

21. Pas tous contribuent à la cuisine Source: www.useit.com/alertbox/participation_inequality.html

26. Source : http://planet-terre.ens-lyon.fr/planetterre/objets/Images/comparegeantes/origine-solar-system-PIA06890_modest.jpg Le roi des médias sociaux

32. ROI du blogue Source : http://www.michelleblanc.com/2007/01/25/calcul-roi-blogues-affaires/ et http://www.forrester.com/Research/Document/Excerpt/0,7211,41064,00.html

37. The LinkedIn Professional Source: @plan Summer 2009 Over 43 Million members make LinkedIn the world’s largest network of experienced professionals The LinkedIn Audience at a Glance: Average Age 43 Average Household Income $107,278 Male/Female 53/47 Index Reach Comp College Grad/Post Grad 150 9.7M 78% Mid Mgr. & Above 238 4.0M 32% HHI $150K+ 218 2.9M 23% Traveled for Business in the last 3 months 210 4.2M 34%

39. High Volumes of High Quality Professionals LinkedIn reaches a more educated, more affluent, and more influential audience than traditional business sites Source: @plan Summer 2009 Reach by User Demographic Segment

40. LinkedIn’s Audience-Based Targeting LinkedIn’s rich profile data allows for highly accurate and valuable targeting Updated : June ‘09 Run of Professional 43 Million Professional Members “ inCrowds” Small & Medium Business Professionals Business Decision Makers Financial Service Professionals Sales Professionals Marketing Professionals Startup Professionals Corporate Executives IT Professionals Career Changers Professionals working in companies with between 50 and 500 employees Directors & Above At Any Size Company Finance Professionals, or those who work in the Financial Services Industry Professionals Whose Job Function is Sales Marketing Professionals, or those who work in the Marketing & Advertising Industry Professionals working at companies with 1-50 employees Directors & Above At Companies With More Than 500 employees Professionals whose job function is IT or Engineering Professionals who have changed positions or employers in the last 60 days 3.6 million 5.8 million 6.2 million 2.4 million 2.3 million 3.4 million 2.0 million 4.6 million 970k Custom Audience Segments Job function Industry Company Size Seniority Job Title Gender # of Connections DMA Age Customized Segment

46. Le 3 ème outil de partage en ligne Source: http://www.businessinsider.com/chart-of-the-day-social-networking-sites-dominate-sharing-2009-7

47. L’application sociale la plus utilisées des grandes entreprise Source: http://mashable.com/2009/08/03/twitter-fortune-100/

48. L’application sociale la plus utilisées des grandes entreprise Source: http://mashable.com/2009/08/03/twitter-fortune-100/

49. L’application sociale la plus utilisées des grandes entreprise Source: http://mashable.com/2009/08/03/twitter-fortune-100/

50. Un exemple

62. * INVOLVE - listen to, live the social web, understand it, this cannot be faked * CREATE - make relevant content for communities of interest * DISCUSS - no conversation around it, then the content may as well not exist * PROMOTE - actively, respectfully, promote the content with the networks * MEASURE - monitor, iteratively develop and respond or be damned!

71. Merci ! Guillaume Brunet, M.Sc. commerce électronique [email_address] 514.886.8296 www.guillaumebrunet.com