2. 47Line – Team Overview
Team Behind 47Line
– Team working in the cloud computing domain for the last 5
years
– Has built a successful cloud consulting business (one of the
top 15 AWS partners globally) in the past
– Nasscom IT Innovator & EMERGE Leader Awards in previous
venture
– 300+ combined months of in-depth cloud experience
– Proven thought leadership in cloud-based architecture and
design
– Close relationship with AWS senior management with early
access to products
f(Our Cloud Expertise) = (Your Business Success)n
3. PriorityEngine - Overview
- Safeguards backend system from excess load and holds all
additional load in scalable infrastructure
- Continuously Throttles traffic based on the capacity of your
backend system
- Ensures that all user requests are processed in an orderly
fashion
- Protection against website crashes / poor user experience
during excessive load
- Allows prioritization of high-value users and transactions
- Prevents revenue losses (e.g. from site / cart abandonment)
f(Our Cloud Expertise) = (Your Business Success)n
4. During A Campaign
Content Distribution
Network
Page Cache Servers
VPN
Web Servers
Checkout Service
Product Catalog Cache
Search Engine
VPN
Payment
Gateway
E-commerce Application
Product Catalog &
Persistent Session DB
Customers & Orders
Database
f(Our Cloud Expertise) = (Your Business Success)n
Email &
Notifications
Order Pipeline
Services
5. When people rush in…
Content Distribution
Network
Page Cache Servers
Order
Processing
System starts
getting
stressed
VPN
Web Servers
Checkout Service
Product Catalog Cache
Search Engine
VPN
Payment
Gateway
E-commerce Application
Product Catalog &
Persistent Session DB
Customers & Orders
Database
f(Our Cloud Expertise) = (Your Business Success)n
Email &
Notifications
Order Pipeline
Services
6. …and finally
Content Distribution
Network
Page Cache Servers
Order Processing
System becomes
unavailable
VPN
Web Servers
Checkout Service
Product Catalog Cache
Search Engine
VPN
Payment
Gateway
E-commerce Application
Product Catalog &
Persistent Session DB
Customers & Orders
Database
f(Our Cloud Expertise) = (Your Business Success)n
Email &
Notifications
Order Pipeline
Services
7. Excessive load on the Backend System
Leads to
–
–
–
–
–
Outages / Reduced Availability
Poor customer experience
Customer drop-offs and unsold inventory
Adverse publicity
Diminished campaign impact
f(Our Cloud Expertise) = (Your Business Success)n
10. Highlights
• Scalable system built ground up for modern apps and runs on AWS
• Adaptive Streamlining based on real-time utilization /
performance signals
• Priority Queuing based on user classification
• Integrate Once and turn on / off as required
• Multiple integration models
• Intuitive Dashboard for real-time monitoring and management of
user traffic
• Ongoing and post-campaign analytics for site and application
optimization
f(Our Cloud Expertise) = (Your Business Success)n
12. PriorityEngine – Integration Models
• URL Redirection
• Fully customizable Waiting Lounge /
Interstitial Page
• Automated queue management
• JavaScript
• Real time status updates to end users
• Form data management and submission to
destination
f(Our Cloud Expertise) = (Your Business Success)n
13. PriorityEngine – Integration Models
• URL Redirection
• JavaScript
• Queue and Workflow Management API
• Full control or full automation as desired
• Status updates available as data or posted to
identified section on page
• Integrate once and queue only when needed Pass-through service when queuing is not needed
f(Our Cloud Expertise) = (Your Business Success)n
14. Value Proposition
Drop-in solution to
throttle heavy or
unpredictable load.
Multiple
integration options
including via simple
JavaScript
Safeguards core
backend
infrastructure
Helps turn an
adverse situation
into a positive
customer
experience
f(Our Cloud Expertise) = (Your Business Success)n
Ensures 100%
successful
transactions and
sale of planned
inventory
15. PriorityEngine - Illustrative outcomes
• Reduction in average time to purchase / checkout
• Significant reduction in median wait times
• Improved conversions via transaction / user
prioritization
• Improved campaign flexibility - designated traffic
capacity for targeted campaigns
• Efficient infrastructure usage – no underutilization
from site problems
f(Our Cloud Expertise) = (Your Business Success)n
