This presentation discusses how brands can use Pinterest to increase recognition, drive traffic to their websites, and convert visitors to sales. Pinterest is a fast-growing social media site where users create boards to organize and share visual content they find interesting. The presentation covers Pinterest best practices for brands like pinning bright images, using hashtags and keywords, and linking pins back to websites. It also provides a case study of how home goods brand Annie Selke saw increased traffic and new visitors from their Pinterest presence.

1. Pinterest for Brands

2. #451Webinar
Max Silver
Social Media Specialist
617-259-1605
msilver@451marketing.com
linkedin.com/in/maxesilver
@maxesilver
pinterest.com/maxesilver
www.451Marketing.com

3. Today’s Agenda
• What is Pinterest? Stats & Overview
• Pinterest Best Practices
• Success Stories
• Case Study
• Open Q & A

4. Unless You’ve Been Hiding Under
One of These

6. Fastest Growing Social Media Site
Jan 2012
Dec 2011
IN HISTORY

7. 10.4 million users in early 2012
6 million users in 2006
3 million users in 2008

8. Pinterest Receives 3rd
Most Hits/Week Among
Social Media Sites

9. Today,
23,525,135
Unique US Visitors

10. Pinterest Generates More
Referral Traffic than
YouTube, Google+, and
LinkedIn Combined

12. A “virtual pinboard” that
allows users to organize
and share beautiful and
interesting content the
find on the web.

13. A beautiful, user-friendly
platform for storing and
sharing your brand’s
images which helps drive
traffic to your company
website and even help
sell products

14. What is a Pin?
An image added to Pinterest.

15. How are Pins
Added?
Can be added from a site
using “Pin it” button or
uploaded by user.

16. Pinning
Select the image you want
to pin or repin. Write a
description, select a
board, and Pin It!

17. What is a Board?
A collection of pins with
similar theme

18. What is a Category?
A category defines what type
of content is on a board. While
a user is free to name their
board, Pinterest has defined Fastest growing
33 categories. & most re-pins

19. What is a Repin?
Reposting someone else’s pin

20. What is a Pin It
Button?
Button placed on websites to
facilitate pinning.
Pins added using the Pin It
button link back to the site
they came from

21. Following
You can follow users (and all of
their boards) or a single board.

22. Likes & Comments
You can like or comment on a
pin without re-pinning the pin

23. Pinterest Users are
Mobile
Available on iPhone
and Android.
Pins added using the Pin It
button link back to the site
they came from

25. Why Are Brands Using
Pinterest?
What is a Category?

26. Increase Brand/Product Recognition

27. Drive Traffic to Your Site

28. Brand/Product Recognition Today’s
Site Visits Window
+ Shopping
Conversion of Visits to Sales

30. Visual Content

31. Pin Bright, Vivid Images

32. Visual Content You Already Have
Pictures of products, covers of your publication,
images from your last event
Compelling Visual from Blog Posts
To link back to blog content
Infographics & Data Visualization
Highly pin-able and good place to link

33. How-to Content

35. Promote Pinterest presence on other channels

36. Create a User-Generated Board

37. Create a User-Generated Board

38. Host a Visually-Based Contest

39. Add Pin It Button to Your Site

40. All link back to
website
Always Link to Something

41. Use Hashtags & Keywords

42. Allow Pins to be Found
on Search Engines

43. Showcase Your Corporate Culture

44. Create Boards for Different Audiences

45. DON’T Solely Self-Promote
Pin content from other related/complementary
users & brands
DON’T Assume You Have Nothing to Offer
Consumer & B2B brands find success on Pinterest

46. Track & Measure

48. Most Popular Brand on Pinterest

49. Unexpected Success Story

50. Unexpected Success Story

51. Case Study: Annie Selke Companies

52. January 2012: Though Annie Selke hadn’t created a corporate
presence on Pinterest…
…Annie Selke products were being pinned at a high rate daily

53. Approach:
• Create boards with a mixture of Annie
Selke products and products from other
related brands
• Focus on partnering retailers, pertinent
bloggers, and other companies Annie
Selke Companies supports
• Think of these boards as brand personality

54. To Date:
• Pinterest is 3rd highest traffic referrer -
above Facebook
• 74% of traffic from Pinterest were
first-time visitors
• >5,000 unique visitors from Pinterest

55. #451Webinar
Max Silver
Social Media Specialist
617-259-1605
msilver@451marketing.com
linkedin.com/in/maxesilver
@maxesilver
pinterest.com/maxesilver
www.451Marketing.com

56. Pinterest for Brands