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Types of Facebook Ads
1. Types of Ads Supported
by Facebook
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2. Types of Facebook Ads
Facebook Sponsored Content
General Advertisements Sponsored Story
Page Event Application Post Marketplace Ads (URL)
Page Application Post
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3. General Ads – Marketplace Ads
• CTR is Low - No Social
Context
• Target Option: Anyone
• Purpose: Drive traffic
outsideFacebook
• Industries using it:
Primarily E-com
companies & companies
looking for lead
generation
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5. General Ads – Posts
• Target Option: Anyone
• Purpose: Amplify the distribution of Post
Content
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6. Sponsored Stories
• Target Option: Friends of
People who have already
liked
• Purpose: Promote Page,
Application & Post
• Visibility: Sponsored Ads
column & News Feed
• Only Ad type that is
appearing on Mobile
interface
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