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1. Social Media is Big &
Active
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2. 94% of Marketers use Social Media
6%
Yes
No
94%
Survey conducted by Social Media Examiner in which 3800 marketers participated
(http://bit.ly/LEE2xP) www.42inception.com

3. 44% Marketers started in last one year
4%
16% 23% Less than 6 months
6 to 12 Months
1 to 3 Years
17% More than 3 years
40% No experience but plan to
use it
Survey conducted by Social Media Examiner in which 3800 marketers participated
(http://bit.ly/LEE2xP) www.42inception.com

4. Businesses rushing to use Social Media…
• Because of sudden GROWTH in number of
people ACTIVELY using Social Media
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5. 1.2 billion users worldwide - 82%
of the world’s internet
population over the age of 15 now
log on to a social network
Figure are from article on Social Networking Watch published on 26, Dec, 2011
(http://www.socialnetworkingwatch.com/) www.42inception.com

6. And they could be your customers,
vendors, employees, partners
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7. Social Media cuts across geographies
Australia & Oceania
Africa
South America
People(Millions)
Asia
Norht America
Europe
0 50 100 150 200 250
Geographic distribution of Facebook users
Figures taken from Social Bakers on 21,June, 2012
www.42inception.com
(http://www.socialbakers.com/countries/continents)

8. Social Media is used Actively
50% of Facebook users
log in every day
Figures are taken from about.com, Sep 2011 Stats (http://bit.ly/NVIsC2)
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9. Social Media is used Actively
140 million twitter users send out
340 million tweets every day
Figures from Twitter on Mar 21, 2012 (http://en.wikipedia.org/wiki/Twitter)
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10. Social Media is used Actively
92 million Monthly Unique Visitors
Figures from Q4, 2011 earning report of Linkedin
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11. Social Media is used Actively
800 Million Monthly Unique Visitors
DoubleClick Ad Planner report published on July, 2011
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12. In summary,
Social Media is large and active
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13. Acquirable Reach: Social Vs. Traditional
65 Million 29 million
Acquirable reach by an advertiser on a given day in Dec, 2011
Source: http://1.usa.gov/M5sO2l
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14. Leverage Digital Marketing for Incredible Growth?
Our Training is a click away!
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