Hope you enjoy this deck on 'How to create an effective Ad copy?'. Care about Facebook Marketing for incredible Business Growth? You may want to take advantage of our hands-on Advanced Facebook Marketing training. We are just a click away - http://www.42inception.com

1. Creating An Effective
Ad Copy
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2. Sponsored Story is system generated
Sponsored Story Advertisement
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3. What do you want to promote through Ads?
• External URL
• Your Organic Presence
– Page, Application and Event
• Peace of Content
– Posts done by Administrators
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4. Advertisement Components
• Title
• URL
• Image
• Description
• Social Context
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5. Layouts of Ads on Facebook
Layout 2
Layout 1
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6. Different Links in the Same Ad
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7. Title of the Ad
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8. Image selection guidelines
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9. Elements of Good Ad Description
• Communicate only
one thing
• Add relevant “call for
action”
• Talk about what’s in it
for users, rather than
what you have.
• Anchoring Ads
around a
sweepstakes, contest,
competition or offer
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10. Facebook Advertising Guidelines
https://www.facebook.com/ad_guidelines.php
Examples:
– You cannot mention the URL on ads images that originate from
Pages
– You can’t promote or ever refer alcohol in some countries
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11. Leverage Digital Marketing for Incredible Growth?
Our Training is a click away!
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