Zago's selected work on Climate Change

ZAGO is built on the
belief that simplicity
and honesty are the
essential ingredients
for sustainable and
meaningful branding.

THE CONTEXT > CASE STUDIES

When consumption
becomes activism, ...
Consumption is a whimsical behavior that
has the power to shape and express new
ideas, and establish new values.


content becomes
commitment, ...
Content frames who you think you are.
Trust and transparency are becoming a
crucial currency.


and brands
become advocates.
Advocacy is the highest form of
engagement. It can bring together an
audience with a cause, a product, a
service, a brand.


How brands are
perceived shapes their
place in the world.


advocates
persuaders
tricksters
thieves


We help:
IDEA STORY PLAN ACTION

¬


express the vision
articulate the experience
create the brand
...


...
tell its story
activate it through media
engage audiences

Nine Planets Wanted!
Installation commissioned
by the United Nations
New York City
Providence, RI
Poznan, Poland
Geneva, Switzerland

2008/2009

Transition to a Green
Growth Economy
Commissioned by the Danish
Ministry of Economic and
Business Affairs
COP 15
Copenhagen, Danemark
2009

The Big Turnoff
Self-initiated project

1. IDEA

ISCREAM IS A MOBILE, INTERACTIVE ACTIVISM TOOL
DESIGNED TO BRING KIDS VOICES TO THE EARS OF THE PEOPLE
WHO WILL DECIDE THEIR FUTURE.

How it works:

The Tour
In anticipation of the upcoming UN Climate Change Conference in
Copenhagen this fall, the Iscream truck will travel across Europe collecting
“Iscreams” from kids while encouraging them to learn about doing the
green thing, and how they can get their families and friends to do it too.

In Copenhagen
At the conference, the tour will culminate in a larger kids-driven event
where the collected Iscreams will be released.

Iscream presentation deck May 2009 © ZAGO

1. IDEA

A GOAL AND A DESTINATION
At the upcoming UN Climate Change Conference in Copenhagen,
thousands of delegates, activists, and the world’s media will gather to
collectively participate in an event that will determine the future of the
planet. As the meeting approaches, are the voices of the people that will
be most affected by the choices made there heard? How can we make
sure that the delegates and the world hears their call for action?


1. IDEA

IMAGINE A REALLY COOL VINTAGE TRUCK
Think back to a time when traveling salesmen and roadside shows arrived in
the city center and in the village square, offering goods and entertainment
not seen before for the amusement of kids and adults alike.


1. IDEA

BROUGHT TO LIFE WITH A BIT OF GRAPHIC DESIGN, PAINT AND PROPS
We’ll turn the truck into a traveling icon (like Oscar-Meyer Weinermobile
or Imelda Marcos), an object of curiosity that will not go unnoticed and
builds an audience as it zooms along.


1. IDEA

POWERED BY BIOFUEL AND RENEWABLE ENERGY
The Iscream tour can be both a medium and a message: as a mobile-
activism-community-building-snack center, the truck should be engineered
to be as energy-efficient, environmental and people friendly as possible.


1. IDEA

TAKING A PATH THAT CROSSES SEVERAL COUNTRIES
We want to know what all these people think about climate change and
what they’re doing, and for this, we’ll need lots of different opinions.


1. IDEA

AND BROADCASTING ITS LOCATION AS IT GOES
Like the pop-up Kogi taco trucks in LA or roving Mr. Frosty’s in NYC,
we’ll tweet our current location and where we’re headed next. A bit of
technological hide-and-seek with the important audience we’ll be talking to...


1. IDEA

KIDS


1. IDEA

LOTS AND LOTS OF KIDS


1. IDEA

AT EACH STOP, WE’LL SPREAD THE WORD ABOUT THE GREEN THINGS
we can all do and what our governments and businesses can do too. And
of course, free ice-cream in exchange for their input on the subject and
their Iscreams.


1. IDEA

EACH ISCREAM BUILDS THE MESSAGE IN A PLAYFUL WAY
that defies language barriers, age barriers, political barriers and maybe
with enough volume - concrete barriers too.


1. IDEA

COLLECTIVELY GRABBING ATTENTION AND SOUNDING THE ALARM
while informing and inspiring renewed action and change.


1. IDEA

ISCREAM IS AN ENDANGERED FLAVOR,


1. IDEA

A WORLD MELTING,


1. IDEA

AN OPPORTUNITY TO SPEAK UP...


1. IDEA

... AND INFLUENCE THE COPENHAGEN SUMMIT


2. SETUP

CONCRETELY...
The campaign unfolds on two platforms, the road and the Net, and has a
major goal (along with awareness and advocacy): building an audience in
the upcoming generation of kids (6-11) and empowering them to become
vectors of change.

The Iscream truck is an interactive tool that provides an opportunity to
deliver/receive information, speak up and measure impact of political
expression and democracy through visualization: the length, duration and
sucess of the journey is determined by the numbers of screams collected.

Screams are collected on the tour and online, creating the possibility of an
imagined community bound by a joint effort and a story.


2. SETUP

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The truck is symbolically fueled by each scream. For exampe, a single
scream allows the truck to drive one additional kilometer. The status and
journey of the truck, as well as its “scream tank” can be tracked online in
real time, and could play as an incentive for a bit of viral buzz.

Proposed length of the trip: 7000km
Proposed duration: 2 months
Start & Finish: Copenhagen
Stops: European cities (for ex. Hamburg, Berlin, Dresden, Warsaw, Praha, Wien, Zagreb, Venezia,
Trieste, Marseille, Barcelona, Madrid, Bordeaux, Paris, Calais, London, Ostende, Bruxelles, Amsterdam).


3. SEQUENCE OF EVENTS

1. On the road
Truck + decoration + props * Ice cream machine and supply * One or two
drivers / volunteers (with good interpersonal and multilingual skills)*
Biofuel, electric engine, solar panels * Audio and video recorder * Game
(visualization of scream’s pitch for ex. mechanical or digital) * Leave-behind
material with green tips. One idea could be to have the appearance of the
truck change over the journey: for example the truck is progressively covered
with signatures.


3. SEQUENCE OF EVENTS

2. Online
TruckTracking (GPS) * Scream recorder * Screameter * Petition * Photo
album * Videos of kids * Green Tips * Buzz through Twitter, Facebook.

3. In Copenhagen
The arrival in Copenhagen for the Climate Conference celebrates the
success of the mobilization. The screams are released all in once during 5
minutes in front of the Conference center. From there, the truck can tour
the city in a more agit-prop style. What about a mini snow park for kids?
Memorabilia material (postcards, pins...)?

4. After?


UNDP + Spencer TUNICK + FORMAVISION + ZAGO

Body
Moving
Change

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Body Moving Change
is a collaboration between
ZAGO and internationally
acclaimed photographer,
Spencer Tunick. Set to launch
the opening of NYC Climate
Week 2009, the project
continues the UNDP’s One
Planet, One Chance campaign
by presenting the main
messages of the 2007/2008
HDR in a series of large-scale
installations.

UNDP + Spencer TUNICK + FORMAVISION + ZAGO © ZAGO and Spencer TUNICK, 2009

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From figures to figures

Human Development Report 07/08 One Planet One Chance
Fighting Climate Change: General Assembly Opening Poznan New York
Human Solidarity in a divided world Installation UN Climate Conference Climate Week

Fall 2007 Fall 2008 Winter 2008 Fall 2009

...

ZAGO is commissioned by UNDP to ZAGO produced a multimedia installation The installation travels to Poznan and is ZAGO asks world renowned artist Spencer
design a set of posters depicting that transformed data and graphs from prominently featured during the 2008 TUNICK to translate data and graphs from
the most striking conclusions of the the UNDP Human Development Report United Nations Climate Conference. the UNDP Human Development Report
UNDP Human Development Report 2007/2008 into a 3-dimensional space. 2007 /2008 into one of his installations.
2007/2008.
The installation aims to heighten visitors’
Seven posters showcasing understanding of the inverse relationship
informational graphs are published. between responsibility for climate change
and vulnerability to its impact.

Awards
I.D. Magazine Awards 09
Type Directors Club Awards 09
AIGA Awards 09


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Body Moving Change
Art Installation
by Spencer Tunick

Proposal for the United Nations


-5-

Spencer TUNICK - Technology and globalization are rap-
idly changing the way we live our lives. Wealth, ideas, informa-
tion, and people have never before had the level and rate of
connectivity as they do today. They move faster, buy and con-
sume more. Economies are more intertwined and interdepen-
dent. New virus strains can be transported and transmitted on
a larger scale. Ecosystems and environments feel the impact of
activity occurring across the globe. Because of this, developed
and developing countries are more connected than ever before.
Yet with all the technological advances afforded to developed
nations, we face unprecedented challenges on many fronts. As
the world wrestles with some of the unintended consequences
of progress, a long standing, slow motion phenomena is unfolding.
Climate change, like many of the other troubles facing the
world, will affect us all. But what is not widely understood, is that
the cause and effect is not equal. Developed nations are produc-
ing more greenhouse gases, the gases that contribute to climate
change, at a greater rate than developing nations. On the face of
it, this would seem understandable, but the adverse effect of this
progress are not so equally shared. UNDP estimates that for every
one person in the developed world, seven in the undeveloped
world will be adversely affected by climate change. Rising tidal
water, polluted air and water, eco-migration, shrinking ice caps.
These are just some of the issues happening NOW.


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For many the explanation and warning alarms for climate
change have reached such a din that it can no longer pene-
trate the global psychology. Everyone understands the threat,
but it is hard to visualize. I propose a series of installations
throughout NYC to further illustrate the vulnerability of not
only those most affected by climate change but how every-
one is responsible and at risk. Body Moving Change will be an
art project demonstrating that it is the movement of people
and their actions that are responsible for both our problems
and our solutions.

Body Moving Change marks Spencer Tunick’s return to
New York after 10 years as an artist in exile from his own city.
In the early 1990s, the Guiliani administration was intent on
putting Tunick behind bars for improvising public artwork
across the city. Since then, Tunick has staged some of the
world’s largest art installations involving hundreds of thou-
sands of participants in Latin America and Europe, and has
become the darling of the international media.
To build collective support and interest in the campaign,
Body Moving Change will launch a dedicated website early
this summer. Tracking supporters and participants, the web-
site will deliver media updates as the project progresses and
will feature video of the work after the installation occurs.


Stage Research (May 2009) From upper left to right: Sheeps Meadow Central Park, Roosevelt Island rock jetty, Spencer Tunick, Jonathan Porcelli and Jenna Robles
Photography Manuel Toscano, Muriel Dégerine


Disaster risks are
skewed towards
developing
countries
On an average annual basis
1 in 19 people living in the
developing world is affected
by a climate disaster. The
comparable figure for OECD
countries was 1 in 1 500.

Ref. Human Development Report 2007/2008
Fighting Climate Change: Human Solidarity
in a Divided World, Fig. 2.2, p.76

Image Installation Newsprint Piece


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Central Park,
Sheeps Meadow

Central Park is often called the
lungs of NYC. An 843 acre park in
the middle of the most expensive
real estate in the world. While it
serves as a natural respite for busy
and harried New Yorkers it also
provides the perfect location for
illustrating the close relationship
between progress, vulnerability
and nature. Bodies will be
arranged in a design. The center of
the design will be people standing,
surrounding them would be seven
times as many people lying prone.


Rich countries
dominate the
CO2 emissions
account
The United States is the largest
emitter, accounting for around
1/5 of the total. Collectively the
top five — China, India, Japan,
the Russian Federation and the
United States — account for
more than half of the world’s
CO2 emissions.

Ref. Human Development Report 2007/2008
Fighting Climate Change: Human Solidarity
in a Divided World, Fig. 1.5, p.41

Image Installation Newsprint Piece


- 11 -

United Nations: Adrift

No other skyline in the world
evokes the pinnacle of progress
than NYC. Millions have migrated
to the island of Manhattan for
a chance to climb up the ladder
of progress. Floating in the east
river, in front of the UN, a barge
floats by, exposed to the elements,
in the shadow of progress the
developed world promotes. A clear
example of the power developed
countries hold over the developing
nations and also a clarion call to
the closeness and ease with which
help could be administered.


- 12 -

United Nations: Islands

Just off the southern point of
Roosevelt Island lie two islands.
One is used as a water marker
for boats traveling up the East
River, the other is a small jetty
of rocks that become further
exposed as the water recedes
with the outgoing tide. A further
example of the vulnerability of the
developing nations juxtaposed
with the developed nations will be
showing through a series of photos
show the rising waters on these
two small islands. Initially spread
out on the island and rocks, as the
water rises, the participants cluster
closer together until the water laps
at their ankles.


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Avenue of the Americas

Within the canyon walls of NYC, a
massive abstract glacier of bodies
will flow through the center of NYC.
A metaphor of the vulnerability of
the world’s glaciers which are the
water source for millions of people
around the globe.


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United Nations Grounds:
Totem

Since its inception the United
Nations has become the
embodiment of a Totem. It
symbolizes the ability of nations
to gather and work together on
issues that affect one nation or all
nations. I would further embody
the spirit of the United Nations by
staging a human totem in different
locations thought the UN grounds.
From different locations and angles
the images would provide a lasting
tribute to the goals of cooperation
between the ever changing face of
the worlds nations.


- 15 -

Body Moving Change is a multi-location series of instal-
lations planned around NYC. It is provides the opportunity for
citizens of NYC to participate actively in the delivery of the
message regarding climate change. By using the iconic loca-
tions of NYC as an element in the images, the power of the
message is magnified by allowing the world to see that if a
city such as New York, is taking the message seriously so too
must the rest of the world. It is the first step of many in not
only spreading the message but changing behavior too. The
body is moving the message. The body is moving change. Our
existence as living human beings will be affected by climate
change. Our Lives and Bodies will be affected — physically.
Using the body and art in a tactile way will heighten the
message. The naked body will move the change and connect
the present to the future. It is the first step of many to not
only spreading the message but change behavior too.
I would like to thank all involved for this opportunity to
make my artwork in NYC. As a site-specific artist, I have had
the opportunity to work in many of the world’s most recog-
nized locations including UNESCO World Heritage sites


- 16 -

About UNDP/Human
Development Report Office
The mission of the Human Development Report Office is to
advance human development. Our goal is to contribute to-
wards the expansion of opportunity, choice and freedom. We
work towards this goal by promoting innovative new ideas,
advocating practical policy changes, and constructively chal-
lenging policies and approaches that constrain human devel-
opment. We work with others to achieve change through re-
search, data gathering, communications and outreach work.


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About Spencer TUNICK
SPENCER TUNICK has been documenting the live nude fig-
ure in public, with photography and video, since 1992. Since
1994 he has organized over 75 temporary site-specific instal-
lations in the United States and abroad. Tunick’s installations
encompass dozens, hundreds, even thousands of volunteers;
and his photographs are records of these events. The indi-
viduals en masse, without their clothing, grouped together
metamorphose into a new shape. The bodies extend into and
upon the landscape like a substance. These grouped masses
which do not underscore sexuality become abstractions that
challenge or reconfigure one’s views of nudity and privacy.
The work also refers to the complex issue of presenting art in
permanent or temporary public spaces. His temporary site-
specific installations have been commissioned by the Vienna
Kunsthalle (1999), Institut Cultura, Barcelona (2003), XXV
Biennial de Sao Paulo, Brazil (2002), The Saatchi Gallery
(2003) and MOCA Cleveland (2004), among others.


- 18 -

About FORMAVISION
FORMAVISION specializes in creating compelling cultural
content and dynamic experiential environments to support
and activate non-traditional marketing strategies. Guided by
founder and creative director Sebastien Agneessens, whose
professional background spans the disciplines of marketing,
design, music and curation, the work of Formavision is highly
conceptual and collaborative, integrating contributions from
acclaimed artists and designers such as Arne Quinze, Dror
Benshetrit, Tronic Studio, Bruno Peinado, WK Interact, Kenzo
Minami, Marc Atlan and Jaime Hayon.

Since its inception 2003, Formavision has been conceiving
and deploying a broad portfolio of projects that includes the
Diesel Denim Gallery, the Lexus Light & Speed touring ex-
hibition, permanent installations at the World of Coca-Cola,
the Starbucks Salon performance and gallery space and the
Reebok Flash concept store.


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About ZAGO
ZAGO is a multi-disciplinary design consultancy with large,
world-class identity and brand experience credentials. Found-
ed 13 years ago in Basel, Switzerland, the studio relocated to
New York some 10 years ago. Our mission has evolved over-
time but our founding principle has remained constant: that
design is the organizing force in the creation, shaping and
delivery of meaning.


Zago's selected work on Climate Change

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