The Social Media GPS System: ColderICE LIVE

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John Lawson a.k.a. ColderICE presents the navigation for getting more customers by leveraging friends, fans, followers and others peoples good content.

Business Technology

The Social Navigation
GPS System

•

@colderice

The Social
NavigationGPS System

• 6 Tools
• 7 Rules
• All in ~30 minutes
@colderice

Question: Do You
Use Social Media?
@colderice

Question: Do you use
it “successfully”?
@colderice

Bad
Rule
#1Automat
Good e
Wisely

@colderice

Be Remarkable

Be Re-Tweetable

@colderice

Pop Quiz: What is
the fastest way to get
the word out?

@colderice

Traditional or Social
Media
Pushes information Fosters conversation
One-Way bullhorn Drives engagment
Marketing convo. Organic conversation
Introduction of service Interaction with clients
Cast a wide net More targeted
Limited channels of distrib. Unlimited channels
Prioritized for paid SEO Organic SEO focused

@colderice

Rule #3

People
Drive
Commerce
NOT
Brands
@colderice

Pop Quiz: What 5
letters will get your
message out to more
people?

@colderice

Rule #4

Ask for
What
You
Want
@colderice

Rule #6

Don’t
Pull a
Kanye
image by http://rocketraygun.deviantart.com/

@colderice

Social Mirror
Theory Dilthey
by Sociologist
“...people define
themselves
using others
viewpoints.”

@colderice

Check out the
business
conversations
in the
Ecommerce
Group

Join the
conversation...

TheEcommerceGrou
@colderice p.org

2-hours of
Social Marketing
killer content
on 2 DVD’s

Recorded in Australia

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The Social Media GPS System: ColderICE LIVE

2. @colderice

3. The Social Navigation GPS System • @colderice

4. The Social NavigationGPS System • 6 Tools • 7 Rules • All in ~30 minutes @colderice

5. Question: Do You Use Social Media? @colderice

6. Question: Do you use it “successfully”? @colderice

7. @colderice

8. Welcome to Fantasy Island @colderice

9. @colderice

10. Look Up In the Sky! @colderice

11. Bad Rule #1Automat Good e Wisely @colderice

12. @colderice

13. Rule #2 Don’t bore me! @colderice

14. Be Remarkable Be Re-Tweetable @colderice

15. @colderice

16. @colderice

17. Pop Quiz: What is the fastest way to get the word out? @colderice

18. @colderice

19. @colderice

20. @colderice

21. Traditional or Social Media Pushes information Fosters conversation One-Way bullhorn Drives engagment Marketing convo. Organic conversation Introduction of service Interaction with clients Cast a wide net More targeted Limited channels of distrib. Unlimited channels Prioritized for paid SEO Organic SEO focused @colderice

22. @colderice

23. Rule #3 People Drive Commerce NOT Brands @colderice

24. @colderice

25. Pop Quiz: What 5 letters will get your message out to more people? @colderice

26. @colderice

27. @colderice

28. @colderice

29. @colderice

30. @colderice

31. photo credit: iLounge.com @colderice

32. OMG ! @colderice

33. Rule #4 Ask for What You Want @colderice