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Environmentally Significant Behaviour  and How to Change it Paul C. Stern,  Director, Committee on the Human Dimensions  of Global Change National Research Council, USA Keynote Address to the National Congress  on Behaviour Change for Sustainability  Sydney, Australia 11 October 2010
The Policy Context: Waiting for Central Government ,[object Object],[object Object],[object Object],[object Object],[object Object]
Which Behaviours Promote Sustainability? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Environmentally Significant Behaviour? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where can action take place? ,[object Object],[object Object],[object Object]
Why isn’t there more sustainable behaviour? EXPLANATION #1: Financial incentives  (the case of energy use) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A classic example--Results of offering almost-free home retrofits in the Bonneville Interim Weatherization Program, Oregon, USA, 1982 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons from Incentive Programs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A strategy for increasing sustainable behaviour whatever the incentive struture ,[object Object],[object Object],[object Object],[object Object],[object Object]
Identify high-impact target  behaviours ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Picking target behaviours ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Percentage of current total U.S. individual/ household energy consumption potentially saved, low-cost/no-cost actions   (Source:  Gardner and Stern, 2008) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Percentage of current total U.S. individual/ household energy consumption potentially saved, longer-term, higher-cost actions   (Source:  Gardner and Stern, 2008) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Identifying nonfinancial barriers to change:  household behaviours ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Identifying nonfinancial barriers to change:  organizational behaviours ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Which factors are most important? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Addressing the Barriers: A Strategy for Interventions with Households ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Design principles for effective household-targeted programs Source:  Stern et al.,  Env. Sci. & Technol.,  2010,  44,  4847-4848 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Addressing the Barriers: Interventions with Organizations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Design principles for organizational change programs (a guess) ,[object Object],[object Object],[object Object],[object Object]
It’s not easy being green ,[object Object],[object Object],[object Object],[object Object],[object Object]
Opportunities for other actors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engaging communities ,[object Object],[object Object],[object Object],[object Object]
Other important targets for behavioural change ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Changing lifestyles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do we get support for changing lifestyles? ,[object Object],[object Object],[object Object],[object Object]
Thank you! ,[object Object]
Some references, contact information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Paul C Stern: Environmentally significant behaviour and how to change it

  • 1. Environmentally Significant Behaviour and How to Change it Paul C. Stern, Director, Committee on the Human Dimensions of Global Change National Research Council, USA Keynote Address to the National Congress on Behaviour Change for Sustainability Sydney, Australia 11 October 2010
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