Communicating effectively between generations is essential for building relationships and business in a hyper-connected world. Yet navigating between generations can be difficult and sensitive. This presentation examines how to use marking messages effectively to succeed in today's marketplace with the additional challenge of general complexities; the different demands, values and preference of today's multi-generational buyers.

1. Generational Dynamics 3foldcomm.com best strategy wins. 1722 J Street, Suite 17 | Sacramento, CA 95811 | ph. 916.442.1394 | fax 916.442.1664

3. Arm yourself with knowledge

4. Apply that knowledge; generationally focus your marketing, advertising and branding efforts3foldcomm.com best strategy wins. We love to share - -however, please ask us first. Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.

5. The Four Generations Your success… Understanding the four generations and their WIIFMs in order to gain their trust and engage with you. And get to know the 5th generation! 3foldcomm.com best strategy wins. We love to share - -however, please ask us first. Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.

6. The Four Generations We love to share -- however, please ask us first. Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.

7. The Four Generations 3foldcomm.com best strategy wins. We love to share - -however, please ask us first. Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.

8. Civics We love to share -- however, please ask us first. Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.

10. AKA Matures, Seniors, GIs, Greatest Generation, Builders

11. 59 million3foldcomm.com best strategy wins. We love to share - -however, please ask us first. Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.

13. Hard work

14. Conformity

15. Stability and Security

16. Respect for Authority

17. Delayed Gratification3foldcomm.com best strategy wins. We love to share - -however, please ask us first. Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.

19. They are referral builders

20. Communicate authentically and understand HOW they want to be communicated with

21. Deliver on your promises

22. Use storytelling as a way to reinforce3foldcomm.com best strategy wins. We love to share - -however, please ask us first. Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.

24. Include titles of position and responsibility when appropriate

25. Provide updates on your success as relates to their previous experiences

26. Include personal stories3foldcomm.com best strategy wins. We love to share - -however, please ask us first. Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.

28. Most popular activities online: researching health or medical information, product research, e-commerce, photo sharing.3foldcomm.com best strategy wins. We love to share - -however, please ask us first. Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.

29. Baby Boomers We love to share -- however, please ask us first. Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.

31. AKA Boomers, “Me” Generation

32. 78 million – largest generation3foldcomm.com best strategy wins.

34. Optimism

35. Satisfying the “self” first

36. Community involvement

37. The “team” win

38. Rewards3foldcomm.com best strategy wins.

40. “There’s no challenge too great.”

41. “We will move any obstacle to get this done.”

42. “We are committed to winning together.”

43. “It’s just the beginning.”3foldcomm.com best strategy wins.

44. Baby Boomers Quick Boomer Fact Today’s 50-65 crowd is flush with over $1,000,000,000,000 in spending power per year. They should be a part of your outreach strategy! 3foldcomm.com best strategy wins. We love to share - -however, please ask us first. Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.

46. Less likely to have online friends

47. High number of critics - brands need to cater to baby boomer women because they will punish or reward brands3foldcomm.com best strategy wins. We love to share - -however, please ask us first. Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.

48. Generation X We love to share -- however, please ask us first. Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.

50. AKA X’ers, Baby Busters

51. 48 million

52. Original “latchkey” kids3foldcomm.com best strategy wins. We love to share - -however, please ask us first. Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.

54. Desiring fun/freedom

55. Technoliteracy

56. Seeking balance

57. Fierce independence

58. Skepticism3foldcomm.com best strategy wins. We love to share - -however, please ask us first. Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.

60. Offer freedom of choice – communicate options at every opportunity

61. Volunteer opportunities for self and with their kids

62. Provide planning contingency – what are the options if this doesn’t work3foldcomm.com best strategy wins. We love to share - -however, please ask us first. Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.

64. Median age for LinkedIn is now 39.

65. Gen X and Boomers also spend time on Flickr and YouTube.3foldcomm.com best strategy wins. We love to share - -however, please ask us first. Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.

66. Generation Y We love to share -- however, please ask us first. Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.

68. aka Gen Y, Echo Boomers, Millennials

69. 73 million – 2nd largest generation3foldcomm.com best strategy wins. We love to share - -however, please ask us first. Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.

72. Morals

73. Confidence (strong ego’s)

74. Community

75. Techno-fusion

76. Collaboration

77. Civic engagement3foldcomm.com best strategy wins. We love to share - -however, please ask us first. Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.

79. Provide FYI, or “just in case” gentle messages vs. in your face appeal.

80. Be a part of the community you serve and “stand for something.”3foldcomm.com best strategy wins. We love to share - -however, please ask us first. Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.

82. Median age on MySpace is 26, and decreasing.

83. Gen Y is creating more content than any other generation.3foldcomm.com best strategy wins. We love to share - -however, please ask us first. Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.

84. 5th Generation: the “net” generation We love to share -- however, please ask us first. Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.

86. Very short attention span

87. Growing up fast: behavior beyond their years

88. Growing up in smaller households; with older parents

89. Parents are more advisors than traditional parent roles

90. Very collaborative and creative

91. Very concerned about the environment3foldcomm.com best strategy wins. We love to share - -however, please ask us first. Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.