1. Online campaign developer and product innovator Tim Boote Interim marketing professional Seeks new, results driven opportunities

2. Who I am Career interim marketer, specialising in consumer goods Classically trained blue chip marketer Calm enough to see the wood for the trees Enjoy delivering ambitious results for organisations

4. CIM Chartered Marketer

5. Kimberly Clark – 6 years

7. Princes Foods

8. Burton’s Biscuits

9. Grace Foods

10. SSL

12. Belgium

13. South Africa

15. My key transferableskills Team building Results focused Critical thinker Transfer-able skill Committed Motivational Creative

16. Where I can add the most value... Online Innovation Brand turn around Urgent projects Above the line Re-branding

18. Target market does not relate to positioning

21. Work with sales team to use brand collateral to present to retailers

22. New positioning has created ‘reasons to stock’ and 3 new listings in major multiples

23. New packaging is on shelf within 9 months

24. The brand is set for growthResult

26. Web site attracted low levels of visitors. No other internet presence

28. Do something different: create stand-out from competition

29. Took the brand to places where the target consumers were by:

30. developing Facebook fan page

31. placing iconic Chewits TV ads on YouTube

32. creating Chewie internet games for consumers

34. Followers interacted with the brand by influencing flavour development of NPD

35. Communication plan is now interactive leading to a massive database on consumers This campaign won The Marketing Society Northern Awards for “best social media” and the “Grand Prix” 2011

37. The category was in decline as consumers saw it as irrelevant to their lifestyle

39. Increase category average retail price

41. Worked with factory to develop a range of premium spreads with a high retail price

42. Conducted quantitive research with consumers to measure preferences and potential purchase frequency

43. Within 18 months three new premium spreads were launched with modern flavours and real pieces of meat and vegetables

44. Category value increased as new products had higher retail price

45. Listings gained in key multiplesResult

46. Some of my interests... Trying to stay on my mountain bike! Overseas travel Renovating houses Actively involved in conservation issues

47. Please feel free to contact me: e: timboote@hotmail.com m: +44 (0)7814 596796