Online video has changed the way marketers and educators create training, marketing, and corporate presentations. Video complements PowerPoint slides to provide a richer, more engaging experience that enhances message retention and online learning. At the same time, enterprise video presents new challenges, including the need to make video searchable and accessible for people with hearing disabilities. In this recorded webinar, Alcatel-Lucent and Dynamic Therapy Solutions discuss video strategies that incorporate interactive transcripts to make their presentations accessible, searchable, and more engaging. Watch this webinar to learn about these topics: - Presentation tools that combine video, interactive transcripts, and PowerPoint slides - How video transcripts can be repurposed inside your organization - Use cases for video transcription in corporate, marketing and training content - How video transcripts make presentations searchable, navigable, and more engaging Presenters: Ed Youngblood Director of Content Strategy Alcatel-Lucent Enterprise Alisha Magilei Assistive Technology Specialist Dynamic Therapy Solutions Tom Bishop Director of Marketing KnowledgeVision Tole Khesin VP of Marketing 3Play Media

1. Best Practices for Accessible,
Searchable Enterprise Video
Moderated by:
•
Tom Bishop, KnowledgeVision
•
Tole Khesin, 3Play Media
Tuesday 8/21/2012 1pm ET
Follow along on Twitter: #videoa11y

2. Simplified Transcription Workflow:
 Accessible for hearing disabled viewers
 Better comprehension for ESL viewers
 Flexibility in sound sensitive environments
 Searchable and SEO-friendly
 More engaging and navigable
 Allow translation to foreign languages

3. Interactive Transcript:

4. The Panel:
•
•
Ed Youngblood, Director of
Content Strategy at AlcatelLucent Enterprise
Alisha Magilei, Co-Owner &
Assistive Technology
Specialist, Dynamic Therapy
Solutions

5. Alcatel-Lucent Enterprise
•
Ed
Youngblood,
Director of
Content
Strategy
•
•
Director of Content Strategy at
Alcatel-Lucent Enterprise
30 years of marketing & content
creation
Responsible for:
• developing the organization’s
content strategy
• deploying multimedia & “nontraditional” content to expand
traditional marketing reach

6. Alcatel-Lucent Enterprise
•
Ed
Youngblood,
Director of
Content
Strategy
Alcatel-Lucent Enterprise
develops communications and
networking solutions for
businesses across the globe
•
Video is a collaboration,
marketing & training tool

7. How Do You Use Video?
•
Content targets
customer buying cycle
• Awareness &
education
• Validation/exploration
• Solution focused sales support

8. Dynamic Therapy Solutions
Alisha
Magilei, CoOwner &
Assistive
Technology
Specialist

9. What Does DTS Do?
Speech and Language services
Specializing in Assistive
Technology and
Augmentative Alternative
Communication

10. How Do You Use Video?
•
See it, Say it, Do it
•
6 week webinar series

11. Who Is The Audience?
•
•
•
•
Speech Therapists
Occupational Therapists
Teachers, Caregivers,
Parents of Children with Special
Needs and clients

12. Do Transcripts Help?
•
At several levels
• Webinar navigation
• SEO
• Scalable SMEs
content

13. Do Transcripts Help?

14. Is There A Learning Curve?
•
Learning curve is not in
deployment but in how
transcripts can be
utilized

15. What Is The Process Like?
•
•
•
•
Shoot / record
Edit
Transcribe
Publish

16. Tips And Ideas
•
Multi-Sensory Format

17. Tips And Ideas
•
•
•
•
•
Tell a story
Break the “old” rules
Keep it simple
Think differently about
video & transcription
Think multimedia first,
documents last

18. Open Panel
Questions?

19. Thank You!
Contact:
Tom Bishop, KnowledgeVision
Ed Youngblood, Alcatel-Lucent
tom.bishop@knowledgevision.com
ed.youngblood@alcatel-lucent.com
781-259-9300x137
818-878-4797
Tole Khesin, 3Play Media
Alisha Magilei, Dynamic Therapy Solutions
tole@3playmedia.com
alisha@dynamictherapysolutions.org
415-298-1206
661-274-8454