GSMA mHealth Webinar: Highlights and recording

1. November 2012
How to Maximise the Impact
of mHealth Services for
Maternal and Child Health
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2. mHealth Webinar
MDG 4: Child Health
Understanding the Problem: almost 3 million of all the babies who die each year can be saved with low-tech,
low-cost care (WHO)
Global under-five mortality rate dropped from
nearly 12 million in 1990 to an estimated 6.9
million in 2011 (UNICEF).
82% of under-five deaths are in Sub-Saharan
Africa and South Asia in 2011.
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3. mHealth Webinar
MDG 5: Maternal Health
Understanding the Problem: up to 358 000 women die each year in pregnancy and child birth (WHO)
Only 9 Countdown countries are on track to
achieve MDG 5, and 25 have made insufficient
or no progress.
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4. mHealth Webinar
mHealth: 4 Key Drivers…
For scaled integration of mobile into the
health system
1. Reducing fragmentation
2. Supporting scale
3. Replication across other disease
portfolios and countries
4. Alignment of the value proposition
for health and mobile
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5. mHealth Webinar
Our Speakers
• Judy Njogu: Product Manager for eHealth & eLearning; Safaricom
• George Held: VP of Commerce; Etisalat.
• Alice Fabiano: Senior Program Officer and Advisor; Johnson & Johnson Corporate
Contributions.
• Joanne Stevens: consultant to Mobile Alliance for Maternal Action (MAMA); South
Africa.
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6. mHealth Webinar
Key Driver 1:
Reducing Fragmentation
Proliferation of mHealth services in countries and
across disease portfolios
• What is the role of Government?
• How important is Partnership?
• How can local and international
partners collaborate?
Resource:
https://mobiledevelopmentintelligence.com/products
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7. mHealth Webinar
Key Driver 2:
Delivering Scale
Importance of vertical integration: mHealth, Mobile
Money, mLearning
• Is mHealth and mMoney integration
driving scale?
• What are funders looking for?
• What can we expect with vertical
integration of money, health, learning,
etc.?
Resource:
https://mobiledevelopmentintelligence.com/products
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8. mHealth Webinar
Key Driver 3:
Replication across disease
portfolios and countries
Importance of extracting and embedding best practices
into organisations
• What are emerging best practices
from funding, NGO and mobile
operator perspectives?
Resource:
https://mobiledevelopmentintelligence.com/products
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9. mHealth Webinar
Key Driver 4:
Alignment of the health &
mobile value proposition
Understanding alignment of ROIs, ARPUs, brand
loyalty with traditional clinical outcome, access and
cost drivers of health industry
• What is a shared value proposition?
• How can NGO’s incentivise mobile
and private sector?
• How best engage with mobile
operators?
https://mobiledevelopmentintelligence.com/products
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10. mHealth Webinar
QUESTIONS?
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11. mHealth Webinar
Thank you!
www.gsma.com/mHealth
www.mobiledevelopmentintelligence.com
Twitter: @GSMAm4d
Email: mhealth@gsm.org
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