2. Today’s agenda
•
Welcome and today’s objectives
• Terry Nemeth, Vice-President, TELUS
•
Lessons learned in mHealth from around the world
• David Doherty, mHealth Expert and Co-Founder, 3G Doctor
•
The power of mHealth in Ontario
• Heidi Wilson, mHealth Expert, TELUS
•
mHealth tradeshow
3. TELUS’ value to your healthcare
organization team
Dedicated health
•
TELUS’ dedicated health teams understands the challenges our
clients face. Our team, consisting of clinicians, healthcare consultants
and technology experts, is passionate about unleashing the power of
technology for our clients.
Unparalleled breath of solutions
•
TELUS has an unparalleled breadth of industry leading technology
solutions, outsourcing solutions and consulting services that enable
healthcare organizations to reduce operational costs, increase
efficiency and improve access and quality of care from hospital to
home.
Over two decades of experience in healthcare
•
TELUS is a trusted advisor to healthcare organizations across
Canada. With over 26 years of experience in delivering results across
the continuum of care, TELUS’ healthcare clients turn to us to help
them overcome their unique challenges.
3
4. Today’s objectives
1 Provide you with the opportunity to engage with
innovative thought leaders and subject matter experts
2 Share experiences and innovative approaches to
mHealth from around the world
3 Discuss best practices to leverage the power of
mHealth in Ontario
30. PATIENT REPORTED HISTORY
Past, Family, and Social History
He denied: Diabetes mellitus. Alcoholism.
Heart disease. Cancer. Treatment for
Schizophrenia. Colon polyps.
Epilepsy. High blood fats. Stroke.
Thin bones. Mental retardation.
Anxiety disorder. Manic depressive illness.
He denied: Depression. Attempted
Suicide. Drug problems.
With significant DELAY and STRESS
34. mHealth =
newest
USE OF
Mass Media
FOR HEALTHCARE
35.
36. 8 Unique Abilities of Mobile as the newest Mass Media:
1st – mobile is personal
2nd – mobile is permanently carried
3rd – mobile is always on
4th – mobile has a built-in payment channel
5th – mobile is available at the point of creative impulse
6th – mobile is most accurate at measuring its audience
7th – only mobile can capture the social context of consumption
8th – only mobile can offer augmented reality
37. 3 Hallmarks of mHealth success
1) What should be connected will be connected
38. 3 Hallmarks of mHealth success
1) What should be connected will be connected
2) mHealth is similar to all other successful Mobile Content
and Services – it can be adapted to work Everywhere
39. 3 Hallmarks of mHealth success
1) What should be connected will be connected
2) mHealth is similar to all other successful Mobile Content
and Services – it can be adapted to work Everywhere
3) There will always be successful analogies
40.
41.
42.
43.
44.
45.
46. THE BIGGEST OPPORTUNITY WE HAVE TO CONTAIN
FUTURE HEALTHCARE COSTS CAN BE ACHIEVED BY
TEACHING YOUR PATIENTS TO USE SMS TODAY
81. Technology is now personal
•
152 million – The number of blogs on the Internet (as tracked by BlogPulse).
•
25 billion – Number of sent tweets on Twitter in 2010
•
100 million – New accounts added on Twitter in 2010
•
175 million – People on Twitter as of September 2010
•
7.7 million – People following @ladygaga (Lady Gaga, Twitter’s most followed
user).
•
600 million – People on Facebook at the end of 2010.
•
250 million – New people on Facebook in 2010.
•
30 billion – Pieces of content (links, notes, photos, etc.) shared on Facebook per
month.
•
70% – Share of Facebook’s user base located outside the United States.
•
20 million – The number of Facebook apps installed each day.
82. Your mom is on Facebook.
Fastest-growing Facebook
demographic. Women 55 +
Source: Flowtown,
84. Why so slow?
•
Fragmented (so is travel and banking)
•
Highly mobile
•
Stakes are high (regulation)
•
Misaligned incentives
•
Change is hard (it always is)
91. Ready, aim, fire.
1. Understand your role
…and focus on being good at that.
2. Partner to fill gaps
…others are good where you are not.
3. Marketing 101 best-practices apply
…know your customer and your value
4. Learn by doing
…Launch, measure, improve. Rinse, repeat.
92. Avoid “analysis paralysis”
ü
Is there clinical evidence?
ü
Is there clinical need?
ü
Is the technology available?
ü
Do we need to reduce costs?
Avoid the temptation to focus on questions that
have been answered by others.
Source: “Healthcare Unbound” presentation by Tom Boyle, co-chair of European
Connected Health and VP at Watermark Health
93. Setting yourself up for success
1. Define
what problem(s) are you trying to solve and for whom?
2. Optimize
Redefine your processes based on new capabilities
3. Automate
Save your people’s time for high-value activities
4. Measure
Know how you will define & measure success before you deploy.
5. Support
Realign policies, people and processes to support your new way of working
94. Mobile application best practices
1.Accessibility & ubiquity
How do I get it? Will it work on my phone?
2. Usability & engagement
Do I want to use it?
3. Clinical validity & privacy
Does this app do what it promised it would? Is my data safe?
4. Scalability & operationalization
Remote deployment and management, integration, information vs data
96. Some common mistakes we see
1. Select the device first
ü Form follows function
ü Business process + applications = device required
2. Run as a departmental initiative
ü Instead, think matrixed business transformation
ü Spend the time to build a detailed ROI
3. Going it alone
ü Plan the work, work the plan (resources!)
ü Work with experienced vendors where possible
97. Readiness checklist
üProblem first, solution second
üPlan for your solution in context
üGet the right people on the job
üScenarios & business case
üDefine and measure success
98. New care models via mobility
1. Healthcare providers are key
•
Consumers would prefer to get applications from healthcare provider
2. But individuals will play a part as well
•
73% of patients have indicated they would be willing to use remote monitoring technology
to manage a disease
•
50% of consumers would pay for a mobile health application*
3. Business models are ill-defined
•
Not a billable service, so not likely to be embraced by fee-for-service organizations until
incentives are in place (e.g. outcomes-based pay)
•
Possible “uninsured” service as a private-pay option
•
Private insurance reimbursement
•
Some apps are looking to get a billing code from Medicare
*Source: Pricewaterhouse Coopers “Healthcare Unwired” 2010
