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Seokmin Moon Lineable #WearablesEurope
1.
Developing a Viable Wearable
Technology Business to Penetrate into the Mass Market Seokmin Moon Ceo of Lineable Inc.
2.
CONTENTS 1. Current
WT Industry 2. WT Business Development 3. Case Study : Lineable
3.
Copyright 2015 ©
by Lineable Inc. 1 Current WT Industry
4.
The Paradigm Shifts and
Market Opportunity CURRENT WT INDUSTRY Copyright 2015 © by Lineable Inc. 4 ICT Industry Cycle PC INTERNET SMARTPHONE WEARABLE 1987 IBM PC Compatible 1994 Netscape Yahoo 2007 APPLE iPhone ?
5.
CURRENT WT INDUSTRY 20122011
2013 2014 2015 FitBit Ultra Oct. 2011 Nike FuelBand Feb. 2012 FitBit One Sept. 2012 Pebble Jan. 2013 FitBit Flex May. 2011 Samsung Galaxy Gear Sept. 2013 Nike FuelBand SE Nov. 2013 Samsung Gear Live June. 2014 Motorola Moto 360 Sept. 2014 Jawbone UP3 Early 2015 Apple Watch March. 2015 (Expected) Jawbone UP Nov. 2011 Sony SmartWatch June. 2012 Google Glass Feb. 2013 Sony SmartWatch 2 Sept. 2013 Samsung Gear 2 And Fit April. 2014 Jawbone UP24 Nov. 2013 LG G Watch June. 2014 Samsung Gear S Nov. 2014 LG G Watch R Oct. 2014 FitBit Force Jan. 2014 The Wearable Computing Market Report: Growth Trends, Consumer Attitudes, And Why Smartwatches Will Dominate (BI Intelligence, 2014) Copyright 2015 © by Lineable Inc. 5 Wearable Device Release Date Timeline
6.
CURRENT WT INDUSTRY Copyright
2015 © by Lineable Inc. 6 3% Yes, currently own and use one 2% Yes, owned one no longer use it. 34% Yes, but never seen one. 34% Yes, Seen them never owned one 26% No No Yes, seen them never owned one Yes, currently own and use one. Yes, owned one no longer use it. Yes, but never seen one. Wearables Survey (CCS Insight, 2013) Have you Heard of Smart Watches? High Awareness but Low Ownership of Wearables
7.
CURRENT WT INDUSTRY Copyright
2015 © by Lineable Inc. 7 Declining Rate of Sustained Activity Tracker Use Over Ownership 3 6 9 12 15 18 21 24 100% 75% 50% 25% 0% Time (months) Rate of Sustained Utilization Inside Wearables (Endeavour Partners,2014)
8.
Copyright 2015 ©
by Lineable Inc. 2 WT Business Development
9.
How to Develop a
WT Business Model to Penetrate into Mass Market ? Focus on the Needs and the Price
10.
Copyright 2015 ©
by Lineable Inc. 2-1 Connecting User Needs and Wearable Technology
11.
NEEDS Copyright 2015 ©
by Lineable Inc. 11 I Don’t See The Point I Don’t Like Wearing A Watch Price: They Are Too Expensive I Just Don’t Want to Spend A Lot Of Money On A Watch All smartwatches I Have Seen Are Ugly Other 0% 10% 20% 30% 40% 50% 60% 51% 13% 8% 6% 7% 15% The Wearable Computing Market Report: Growth Trends, Consumer Attitudes, And Why Smartwatches Will Dominate (BI Intelligence, 2014) Why Aren’t you Interested in A Smartwatch
12.
Copyright 2015 ©
by Lineable Inc. 12 NEEDS USERS NEEDS PROBLEM SOLUTIONS WEARABLES Connecting with Wearables Users Needs “What are the needs?” ↓ “ What problem do we need to solve? “
13.
Copyright 2015 ©
by Lineable Inc. 2-2 PRICING STRATEGY : Service Based Business Model
14.
Copyright 2015 ©
by Lineable Inc. PRICE Pricing Pyramid Asking price compared To Market Value Percentage of potential Buyers who will look at property +15% +10% Market Value -10% -15% 10% 30% 60% 75% 90%
15.
Copyright 2015 ©
by Lineable Inc. 15 • Recent smart phone markets depicts how low the profit margins are, except for a few manufacturers such as Apple • Wearable devices would follow the trails of the smartphone industry Profit margins less than 2% in 2013 PRICE Lessons from Smartphone Industry
16.
Service Based Business Copyright 2015
© by Lineable Inc. 16 Product Based Business Service Based Business Model • If profits cannot be made from selling hardware (product based business), should go for a service-based business PRICE
17.
Copyright 2015 ©
by Lineable Inc. 3 Case Study Lineable : $5 Wearable Tracking Beacon for Kids
18.
Lineable Lineable is a
service to protect our children It is consist of a wristband and an application. Lineable Application has Alert & Tracking function. Copyright 2015 © by Lineable Inc. Lineable Service
19.
Only $5
20.
Copyright 2015 ©
by Lineable Inc. 20 ACHIEVEMENT
21.
“THE KING OF
AFFORDABLE WEARABLE DEVICE” AFP
22.
"So, every parent
on this earth, using Lineable smart wristband, is protecting your children. It’s like getting a membership of a fraternity of parents who have taken a oath of never losing their children again. If you are not a parent, still you can add yourself this noble cause. Just, download the app and show any lost child his or her home.“ Ampercent Tech Blog Copyright 2015 © by Lineable Inc. 22 ACHIEVEMENT “Let’s protect our kids together.”
23.
Copyright 2015 ©
by Lineable Inc. 23 Taemen World Mission Taemen World Mission has been voluntarily running campaigns for preventing missing children with Lineable VOLUNTARY CAMPAIGN WITH LINEABLE ACHIEVEMENT
24.
Different Copyright 2015 ©
by Lineable Inc.
25.
어떤 문제를 해결해야되는가?
인류보편적 가치 – 아이들의 보호 -How can we find what people really want? -How can we find the needs that applies to as many people as possible? True needs of the public Copyright 2015 © by Lineable Inc.
26.
Copyright 2015 ©
by Lineable Inc. Exploring Selective technology at the lowest cost possible.
27.
Copyright 2015 ©
by Lineable Inc. Protecting Children Alert Tracking
28.
Copyright 2015 ©
by Lineable Inc. Fixed Beacon Mobile Beacon REVERSE Beacon
29.
Copyright 2015 ©
by Lineable Inc. TrackingAlert
30.
CROWDSOURCING GPS People can
share their smartphone resources to make a safe zone for children. Copyright 2015 © by Lineable Inc.
31.
Copyright 2015 ©
by Lineable Inc. Price
32.
Focused on the core
functions Final cost of $5 Copyright 2015 © by Lineable Inc.
33.
Let’s Protect Our
Kids Together