1. How mHealth is transforming
the patient experience & the
Pharma industry opportunity

2. David Doherty
Director

3. What is
mHealth?

4. MOBILE =
newest
Mass Media

6. mHealth =
newest
USE OF
Mass Media
FOR HEALTHCARE

8. 8 Unique Abilities of Mobile as the newest Mass Media:
1st – mobile is personal
2nd – mobile is permanently carried
3rd – mobile is always on
4th – mobile has a built-in payment channel
5th – mobile is available at the point of creative impulse
6th – mobile is most accurate at measuring its audience
7th – only mobile can capture the social context of consumption
8th – only mobile can offer augmented reality

9. INTRODUCTION

11. 1995

12. 1995

13. NOKIA DECADE 2000 - 2010

14. NOKIA DECADE 2000 - 2010

15. NOKIA DECADE 2000 - 2010

16. What's next?

21. 2006

24. Registration & Payment

25. Registration & Payment
Interactive Patient History Taking
Questionnaire

26. Registration & Payment
Interactive Patient History Taking
Questionnaire
Remote Video Consult

27. Registration & Payment
Interactive Patient History Taking
Questionnaire
Remote Video Consult
Comprehensive Written Report

32. PATIENT REPORTED HISTORY
Past, Family, and Social History
He denied: Diabetes mellitus. Alcoholism.
Heart disease. Cancer. Treatment for
Schizophrenia. Colon polyps.
Epilepsy. High blood fats. Stroke.
Thin bones. Mental retardation.
Anxiety disorder. Manic depressive illness.
He denied: Depression. Attempted
Suicide. Drug problems.
With significant DELAY and STRESS

33. Vitaphone
CARDIONET
ALIVECOR

34. Vitaphone
CARDIONET
ALIVECOR

35. Biggest iPad deployment
In world started out as
medical school
educational initative

43. Thank you