mHealth Convergence of MedTech to Mobiles

1. Managing the Electronic Medical Device
Lifecycle from Standalone Innovation to
Converged Capability
Jeff Brown
Vice President, Business Intelligence
UBM TechInsights

2. United Business Media (UBM)
Asia

3. UBM TechInsights
A flexible value delivery system
Largest technical and IP body The most comprehensive
of knowledge in the industry offering of any service‐provider

4. Technology Lifecycle (Without Convergence)
Launch
Critical Price
Competitors 
Price  Volume 
Size  Critical Mass
Displace Another Technology
Commoditized (Free)

5. Example – Integrated 37” LCD HDTVs
(Without Convergence)
US Shipments
2003
$2,750
Launch
2006
$999
Critical Price 10Mu
2007 30%
$549
Critical Mass 17Mu
2008
Displace Another Technology 24Mu
2014-2015
$100 Commoditized (Free) 40Mu

6. Technology Lifecycle (With Convergence)
Technology B
Technology A
Launch Launch
IP
Critical Price
Core Technology
Price 
Size 
Software Critical Price
Critical Mass Convergence
Competitors 
Volume 
Displace Another Technology Critical Mass
Commoditized (Free)
Displace Another Technology
Commoditized (Free)

7. Example – 1.3-3.2MP Digital Still Camera
(With Convergence)
Smartphone
Digital Still Camera
1991 1996
$13K Launch Launch $2K
2005
$150 Critical Price IP
Core Technology 2003
Software Critical Price $500
2009 Critical Mass Convergence
2007
Displace Another Technology Critical Mass
$20 Commoditized (Free)
Displace Another Technology
Commoditized (Free)

8. Sony has managed the lifecycle

9. The 3 Stages of Convergence
1. Wired or Wireless Connection
2. Physically Joined Together
3. Integrated

10. The 3 Stages of Convergence
CoPilot GPS for Laptop Navman GPS Sleeve iPhone with GPS
Withings Blood AliveCor EKG Sleeve iStethoscope
Pressure Monitor Expert

11. Substitutes Enable Convergence

12. Smartphone Stethoscope Substitute
iStethoscope Expert
Free

13. Medical Electronics
Volume Forecast (Mu)
2010 = 266Mu 2015 = 391Mu
Source: Databeans 2010

14. 630Mu
275Mu
120Mu
Source: UBM TechInsights, Gartner, IDC

15. Medical Electronics
Revenue Forecast ($B)
2010 = $129B 2015 = $191B
Source: Databeans 2010

16. Major Trend
$150B/yr Market*
*Philips

17. Home Health Care Driver
• Improved Efficiency
• Lower Cost
• Improve Patient Results

18. Home Health Care Medical
Equipment Requirements
• Small
• Portable
• Easy to Use
• Connected

19. Roadblocks to Improvements in Home
Health Care Medical Equipment
• Government Regulations and Requirements
• Reimbursements

20. 10-13Mu/yr 500-800Ku/yr
$2.0-$2.7B/yr $160-$260M/yr
Price: $150-$3,000 Price: $300-$13,000
50-80Ku/yr
80-120Mu/yr $6.5-$8.7B/yr
$600-$900M/yr Price: $10K-$300K
Price: $2-$400
Source: Databeans 2010

21. Hearing Aid Block Diagram
Source: Maxim Source: UBM TechInsights

22. Hearing Aid
Past Current Future

23. Smarpthone Hearing Aid Substitutes
SoundAMP R
$4.99
Dragon Dictation
Free

24. ECG Block Diagram
Source: Maxim

25. ECG
AliveCor
Past Current Future

26. Ultrasound Block Diagram
Source: Maxim

27. Ultrasound
Mobisante
Past Current Future

28. Digital Thermometer Block Diagram
Source: Maxim

29. Digital Thermometer
?
iGrill
Past Present Future

30. Other Examples of Medical Device
Smartphone Convergence
Airstrip Patient Monitoring
Withings Blood
Pressure Monitor
Sanofi Aventis iBGStar
Blood Glucose Monitor
Littman 3M
Bluetooth Stethoscope
Wavesense Agamatrix
Blood Glucose Monitor

31. How do you manage the
technology lifecycle?

32. UBM TechInsights IP Lifecycle

33. Digital Infrared Thermometer
• Core Technology
• Measuring temperature with infrared
• Company
• Exergen Corporation
• “Changing the way the world takes temperature”
• Recognized world leader in industrial and medical non-
invasive temperature technology
• Only manufacturer of retail medical thermometers in the US
• 30% of hospitals and pediatricians use Exergen
TemporalScanner
• Over 1 million consumers use Exergen TemporalScanner

34. Technology and Market Assessment
International Patent Classification A61B 05/001: Measuring Temperature Of Body Parts

35. Technology and Market Assessment

36. Formulate an IP Strategy
Exergen Corp. Patent Landscape

37. Establish an IP Position

38. Leverage IP to Defend Business
Plaintiffs Defendants Date Filed Cause
Exergen Corporation Thermoscan Incorporated 7/2/1991 35:145 Patent Infringement
Exergen Corporation IMED Corporation;Sharper Image Corporation 8/21/1991 28:1338 Patent Infringement
Exergen Corporation Gentri Controls, Inc.;Raymond Paulk 5/15/1992 15:1121 Trademark Infringement
Exergen Corporation Thermoscan, Inc. 4/6/1993 28:1338 Patent Infringement
ELECTRO‐MECHANICAL SYSTEMS INTERNATIONAL
EXERGEN CORPORATION LIMITED, INC. 1/11/1995 35:145 Patent Infringement
Exergen Corporation Preferred Sales Agency Inc 2/8/1995 35:145 Patent Infringement
Exergen Corporation Telcon Power Sales, Inc. 5/12/1995 28:1338 Patent Infringement
Exergen Corporation, Safety 1st, Inc., 3/28/2001 28:1338 Patent Infringement
Wal‐Mart Stores Inc.;S.A.A.T. Systems Application
of Advanced Technology Ltd.;Daiwa Products,
Exergen Corporation Inc.;Hana Microelectronics Co., Ltd. 7/27/2001 28:1338 Patent Infringement
Exergen Corporation CVS Corporation 3/12/2002 28:1338 Patent Infringement
Kidz‐Med, Inc.;American Scientific Resources,
Exergen Corporation Inc.;Tecnimed S.R.L. 8/15/2008 15:1126 Patent Infringement

39. IP Monetization – Manage and
Disposition Patents
Publication Number Publication Country Publication Date Title
EP0763349 EP 8/21/2002 Radiation detector for tymphanic temperature measurement
EP0763349 EP 3/19/1997 Radiation detector for tymphanic temperature measurement
EP0763349 EP 4/9/1997
US2004152991 US 8/5/2004 Temporal artery temperature detector
EP1136801 EP 9/26/2001 Radiation detector for tympanic temperature measurement
WO9006090 WO 6/14/1990 Radiation detector suitable for tympanic temperature measurement
DE68929421 DE 9/26/2002 Strahlungsdetektor, geeignet für trommelfell‐temperaturmessung
DE68928083 DE 1/2/1998 Strahlungsdetektor fÃœr trommelfell‐temperaturmessung
DE68928083 DE 7/3/1997 Strahlungsdetektor fÃœr trommelfell‐temperaturmessung
EP0447455 EP 5/28/1997 Radiation detector for tympanic temperature measurement
US2001019574 US 9/6/2001 Axillary infrared thermometer and method of use
US2002146055 US 10/10/2002 Radiation detector with passive air purge and reduced noise
AT130087 AT 11/15/1995 Strahlungsdetektor mit entfertem temperaturreferenzort.
US2002068876 US 6/6/2002 Temporal thermometer disposable cap
EP0055773 EP 4/11/1985 Radiation heat loss detector.
CA1222886 CA 6/16/1987 Scanning radiation detector
CA1230497 CA 12/22/1987 Variable field of view heat scanner
US2002114375 US 8/22/2002 Ambient and perfusion normalized temperature detector
AU5821299 AU 4/3/2000 Temporal artery temperature detector
AU1789901 AU 6/4/2001 Temporal thermometer disposable cap
CA2004743 CA 6/6/1990 Radiation detector suitable for tympanic temperature measurement
EP0934510 EP 8/11/1999 Axillary infrared thermometer and method of use
EP0447455 EP 9/25/1991 Radiation detector suitable for tympanic temperature measurement.
US6423970 US 7/23/2002 Radiation detector with remote temperature reference
US2003001096 US 1/2/2003 Radiation detector with remote temperature reference
WO8200351 WO 2/4/1982 Radiation heat loss detector
EP0055773 EP 7/14/1982 Radiation heat loss detector.
US2006222048 US 10/5/2006 Ambient and perfusion normalized temperature detector

40. • Technology Lifecycle
• High End Innovation
• Low End Commoditization or Convergence
• Home Health Care Trend
• Favors movement towards consumer electronics
• Feature duplication will be eliminated
• UBM TechInsights IP Lifecycle
• Technology and Market Assessment
• Formulate an IP Strategy
• Establish an IP Position
• Leverage IP to Defend Business
• IP Monetization

41. Even a niche product isn’t safe!
Celestron Sky Scout
2006 CES “Best of Innovations”
$399
Star Walk
$2.99