Presentation by Davide Bottalico, Head of Digital, Takeda More info: https://mhealthinsight.com/2016/09/08/join-us-at-digipharm-2016-conference/

1. Davide Bottalico, Head of Digital @Takeda Italy
How to accelerate a digital transformation in a pharma environment
@Bottavide

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Digital Revolution

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The Evolution of Pharma Digital Marketing

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Target Evolution

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The Evolution of Pharma Rep

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The Strategic Value of Digital Investments in Pharma

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B2C vs B2B

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Galaxy of Digital Acceleration

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Multichannel & Digital Health

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How we’re organizing Digital in Takeda Italy
Customer segmentation
Digital Health
Customer
Engagement
•Traditional
•Multichannel
 edetailing
 Microsites
 Newseletters
 Webinars
Strategy Content/Channel Platform TargetMeasure
HCP
C
R
M
S
O
C
I
A
L
M
E
D
I
A
Channel
equivalents
Socialmedia
listeningand
monitoring
•Initiatives
•Multichannel
engagement plan
 Health Apps
 Social Media Content
 Telemedicine
 Virtual reality tools
PharmaCo
Web Direct Mail
Email
@
Phone
Sales Rep
Customer
HCP
Patients
Public
Digital
Health
Customer
Engagement

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Pharma Digital Transformation

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Digital Activation and Acceleration

16. Thanks