TheAlloy is a design firm that specializes in inclusive and experience-led design. Over 20 years, they have completed over 500 projects focused on inclusive design and helped transform many organizations. TheAlloy uses empathy, research methods like interviews and role playing, and rapid prototyping to deeply understand user experiences. They have helped design accessible products for various audiences including older users. Notable projects include designing an accessible kettle, phone, and tablet computer. TheAlloy believes new technologies will enable more natural and system-oriented inclusive designs to help various groups.