The outcome of our day at BBC Connected Studio

1. 1
383 & RADIO 3

2. 2
PROVIDE THE SOUNDTRACK TO YOUR DAY
MAKE LISTENING FLEXIBLE; ALLOW AUDIENCES
TO CONSUME PERFORMANCES ON THEIR TERMS
DON’T NEED TO BE A MUSIC EXPERT
From listening to the briefing,
we came up with 3 main
objectives for our idea.

3. 3
“JUST WANT SOME CLASSICAL MUSIC
ON IN THE BACKGROUND...
“I LISTEN WHILE I’M DOING
HOUSEWORK...
The audience told us
photo credit: http://www.flickr.com/photos/bfs_man/4939623893/sizes/l/
“LISTEN ON MY PHONE..
Our audience feedback group
told us they use Radio 3 while
they do other activities and
primarily using their phone.

4. 4
RECOMMEND GREAT
CLASSICAL MUSIC AT
A TIME THAT’S RIGHT
FOR YOU
RADIO 3
Put simply - create an app or
service which recommends
great classical music at a time
that’s right for you.

5. 5
ACTIVITIES
RADIO 3
A smartphone app would ask
the audience which activities
they typically do during the
day.
Activities which require a lot
of movement and motion, or
those which are quite and
focused.

6. 6
FEELING
RADIO 3
Perhaps you’d like to be
recommended music based
around a mood or feeling.

7. 7
WHEN DO YOU LISTEN?
RADIO 3
Next, we’d like to find out
when you listen during the
day.

8. 8
I PREFER...
RADIO 3
Picking specific instruments or
themes tells us more about what
type of music you might like.

9. 9
TASTE PROFILE
RADIO 3
+
= By making selections each user
creates a taste profile which
gives recommendations for
music to listen now or be
notified later.

10. 10
RADIO 3
PUSH NOTIFICATIONS
“Hey, it’s 1pm. Why not listen to
some Mozart while you eat lunch?”
“Hey, it’s time to listen to the Live
afternoon Concert!
!
Push notifications create
opportunities to listen to new
music found in the BBC Radio 3
archive.

11. 11
RADIO 3
OVERVIEW > DEEP DIVE
We want to present a simple
interface for listening. Allowing
more information and metadata
to be revealed, allowing listeners
to find out more.

12. 12
RADIO 3
WASHING UP WITH NATIONAL ORCHESTRA OF WALES
The taste profile would notify
you about the right music to
listen to matched up with your
daily activities.

13. 13
RADIO 3
TASTE
PROFILE
The taste profile would use a
combination of human and
machine learning. Using services
like Echonest and Mechanical Turk
to classify the catalogue.

14. 14
FLEXIBILE MUSIC CONSUMPTION BUILT
AROUND YOUR TASTES AND ROUTINE
In Summary:
MOBILE FIRST EXPERIENCE
AN EASIER WAY INTO RADIO 3 PERFORMANCES
We think this would be an
interesting prototype to build - it
could provide an easier way into
Radio 3 performances for new
users and has a chance to build a
habit around listening.

15. 15
THANKS
383PROJECT.COM
@383PROJECT