2. Who am I?
Raymond Lilly
@37point2
Analyst at a Social Media/Customer Relations Management
company
Senior, Eastern Michigan University
Information Assurance/Network Security
3. What are we talking about?
OSINT gathering methods
Research with implications in
Intelligence
Social Engineering
Marketing
4. Intelligence
What are people talking about?
Intel vs Counter Intel
Targeting concerns
Individuals/Groups
Geographic regions
Time
Topics
5. Social Engineering
Leaking information
What do your co-workers/employees talk about during/after
work?
IT talking about new tech deployments?
Any employees venting about internal issues?
C levels discussing personal hobbies/travel plans?
6. Marketing
Can you identify your customers?
What are they talking about?/What other interests do they
have?
Can you profile them and use that to reach new potential
customers?
Find new markets?
Reduce your customer assistance cost or increase customer
satisfaction?
7. Fun Stuff
New Job info
What’s the corporate culture like?
Does the company embrace new tech/ideas or shun
them?
Amplify the reach of your messages
Find organizations/groups that are interested in the same
things you are
8. Key Twitter Concepts
Tweets – 140 characters
Following
Friends
Followers
Did you pick the user?
19. Method to the Madness
Information Needed/Gathered
Tools used
Visualization
Analysis
20. Echo Chamber
Last 1000 Tweets of everyone followed
Basic Word Count
Wordle.net
21.
22. Tweets per Day
Individual
Last 3200 Tweets
Community
Last 1000 Tweets (#infosec – May 18-21)
Plot Tweets over weekdays
23.
24.
25. Hashtags/Topics
Last 3200 Tweets
include_entities! #lazyhacker
include_rts
Google Visualization API
Hashtags & HashtagsWithRetweets
26.
27.
28. Retweets/Replies
Last 3200 Tweets
include_entities
include_rts!!!
Retweets
Replies
Best time for a response?
29.
30.
31.
32. Interactions w/ Influence and
Topics
Klout
BOO!!!
Changes algorithm daily
What is the algorithm? /shrug
Weights social media sites differently
Useful
Topics!!
Score used as guideline
33. Model
Last 3200 Tweets
Include all the things!
Add Klout score and topics