Are you clear, concise and compelling, or disorganized and confused? Does your writing communicate clearly with global partners? Effective Business Writing™ is a hands-on training session that helps participants communicate better in professional business writing. Through a combination of instruction, demonstration & practice this session teaches you to deliver professional business writing results for global audiences time and time again. Benefits: - Improve your writing confidence - Understand & engage your global audience - Learn to get started quickly - Organize messages effectively - Save time completing writing projects - Overcome writing obstacles - Energize your writing with word choice - Persuade readers to take action - Understand the power of visuals - Get handy reference checklists who should attend - Company Chairman & Directors - VPs, GMs of Corporate Communications - Heads & Managers of Advertising - Business Development Managers - Sales & Marketing Professionals - Media & Public Relations Managers - Executives, Managers & Team Leaders - HR, Administrative & Support Staff - Professionals who Write Business Documents - Project & Line Managers workshop materials Every participant receives a copy of the Effective Business Writing™ Manual and handouts in the session. Download the PDF brochure today, or Contact Kris at kris@360bsi.com to register your seats.

1. EFFECTIVE
BUSINESS
WRITING ™
09 - 10 FEBRUARY 2014
RADISSON BLU
DUBAI DEIRA CREEK UAE
MANAGEMENT
SERIES
COURSE OVERVIEW
•
•
Are you clear, concise and compelling, or disorganized and confused?
Does your writing communicate clearly with global partners?
Effective Business Writing™ is a hands-on training session that helps
participants communicate better in professional business writing. Whether you
write memos, reports, emails or promotional literature your writing says a lot
about you.
Learn professional writing techniques to get your message across in a
persuasive, organized and timely manner. Learn to start and finish any writing
project efficiently. Learn to identify and overcome obstacles to your writing
success. Learn to understand the behavioral style & communication preferences
of your audience.
Through a combination of instruction, demonstration & practice this session
teaches you to deliver professional business writing results for global audiences
time and time again.
Improve your writing confidence
Understand & engage your global audience
Director of Learning
Bold New Directions
With over 20 years of experience in corporate
communications, organizational change, and
management, Suzanne Guthrie brings an enthusiasm and
passion to her work that is well received by diverse client
groups.
Suzanne’s unique perspective comes from her varied
experience in both the corporate and public sectors where
she has worked in marketing, management and corporate
communication roles.
Suzanne’s formal education includes a master’s degree
from the University of Toronto (Canada) with a focus on
organizational administration. She is a graduate of the
innovative Coaches Training Institute and holds a diploma
in Advanced Communications.
Learn to get started quickly
Organize messages effectively
Save time completing writing projects
She leads training in the areas of business communications,
powerful presentations, persuasive writing, emotional
intelligence and professional resilience. She is an active
member of the International Coach Federation, the
National Speakers Association, and the American Society of
Training & Development.
Overcome writing obstacles
Energize your writing with word choice
Persuade readers to take action
Understand the power of visuals
Get handy reference checklists
LATEST TESTIMONIALS
“Suzanne Guthrie has a remarkable ability to convey complex information in
a way that cuts to the core of the topic and teaches the key elements needed
to make real change. ”
- Jean Gran, Financial Consultant, NorthStar Financial Counselling
“Suzanne is an upbeat and dynamic facilitator. We’ve been very satisfied
with the results of our relationship with Suzanne.”
- Doreen Boettcher, Wells Fargo Home & Consumer Finance Group
“Suzanne is a fantastic facilitator and an inspiring consultant!”
- Amanda Koenig, Director, United Health Group
Fax: +603 9205 7779
Suzanne Guthrie
Suzanne loves supporting professional growth and uses
her coaching skills to draw out individual strengths. Her
rich approach to facilitation centers on helping
professionals develop new competencies and confidence
that translate into enhanced performance in the workplace.
Workshop Benefits:
Tel: +6016 3326 360
YOUR INTERNATIONAL
COURSE FACILITATOR
kris@360bsigroup.com
Suzanne is also the editor of the newly published
management development book called Managing From
The Inside Out available in electronic and paper versions.
She has delivered communications training and
consultation to Fortune 500 firms across North America,
South America and Europe.
EXCLUSIVE TAKEAWAYS:
Workshop Materials: Every participant
receives a copy of the Effective Business
Writing™ Manual and handouts containing
an overview of the course, including
worksheets, examples and exercises.
1

2. COURSE
CONTENT
DAY1 GETTING STARTED WITH
EFFECTIVE BUSINESS WRITING
Assessing Your Writing & its Impact
Considering the 3 C’s of Global Business Writing
Exploring a Step by Step Approach to Your Business Writing
Using the 3 R’s Planning Tool
Understanding Readers’ Behavioral Styles
Contemplating Communication Preferences
Choosing a Starting Strategy
Organizing Your Concepts
Drafting Faster for Better Outcomes
WHY THIS EVENT
This experiential exercise-filled learning program
helps participants learn a step-by-step process
for writing to global audiences.
By applying the writing process to actual topic
areas participants learn how easily they can get
started and complete well organized &
persuasive writing projects.
The combination of instruction, quick exercises
and reference materials translates to real skills
that can be put to work immediately for greater
writing success.
DAY2 EDITING FOR SUCCESSFUL
WRITING OUTCOMES
Leveraging Sentence Structure
Activating Writing Style
Editing unnecessary phrases & words
Reducing Communication Roadblocks
Improving the Effectiveness of Visuals
Considerations for Digital Applications
Fine-tuning for Global Audiences
Utilizing Quick Checklists
Mapping Out Future Steps
WHO SHOULD ATTEND
There are no pre-requisites or designated experience levels required of participants attending this
workshop.
Either write something worth reading
or do something worth writing.
- Benjamin Franklin
Company Chairman & Directors
VPs, GMs of Corporate Communications
Heads & Managers of Advertising
Business Development Managers
Sales & Marketing Professionals
Media & Public Relations Managers
Executives, Managers & Team Leaders
HR, Administrative & Support Staff
Professionals who Write Business Documents
Project & Line Managers
COURSE SCHEDULE
8.00
8.30
10.10 - 10.30
12.30 - 13.30
14.40 - 15.00
16.00
Registration & Coffee/Tea
Workshop commences
Morning coffee/tea
Lunch
Afternoon coffee/tea
End of day
2

3. EFFECTIVE
BUSINESS
WRITING ™
REGISTRATION FORM
Fax: +603 9205 7779
Tel: +603 9205 7772
Mobile: +6016 3326 360
09 - 10 FEBRUARY 2014
RADISSON BLU
DUBAI DEIRA CREEK
UAE
Email: kris@360bsigroup.com
DELEGATES
1
Name
IN-HOUSE TRAINING
360 BSI is passionate about providing strategic technical
programs and high potential training solutions across the
region to build personal competencies and organizational
capability.
:
Name on tag :
Job Title :
Email
Mobile
2
:
Name
You will receive practical training from a professionally
qualified educator with over twenty years of teaching and
training experience.
:
:
Please feel free to mix-and-match topics from the areas listed
below to get the right training content for your staff. Other
topics may be available upon request.
Name on tag :
OTHER PUBLIC COURSES
Job Title :
Email
3
:
Mobile
:
Name
The Craft of Technical & Scientific Writing & Presentation
Powerful Business Negotiation Skills
Talent Acquisition and Behavioural Interviewing
Globalised Compensation and Rewards Systems
Powerful Business Communication & Presentation Skills
Records, Information & Document Management
Creating Customer Loyalty ™
:
Name on tag :
Job Title :
Hotel Contact Details:
Email
:
Mobile
:
For Room Reservation, contact us for 360BSI corporate rates.
Telephone: 00971 4 2057105 Fax: 00971 4 2234698
E-mail: reservations.dxbza@radissonblu.com
Radisson BLU Hotel, Dubai Deira Creek
Baniyas Road, P.O. Box 476, Dubai, UAE
AUTHORIZATION
(This form is invalid without a signature)
Name
Job Title
:
Email
:
Tel :
(
General Information:
:
1
2
3
4
5
)
Cancellations/Substitutions
Organization :
Substitutions are welcome at any time. Please notify us at
least 2 working days prior to the event. All cancellations will
carry a 10% cancellation fee, once a registration form is
received. All cancellations must be in writing by fax or email
at least 2 weeks before the event date. Cancellations with
less than 2 weeks prior to the event date carry a 100% liability.
However, course materials will still be couriered to you.
Address :
Signature :
FEES
Date:
/
/
(please tick as appropriate)
DUBAI, UAE: 09 - 10 FEBRUARY 2014
USD 1,995 per delegate
USD 4,995 - Special for Group of 3
USD 7,500 - Special for Group of 5
The fee does not include any taxes (withholding or otherwise). In case of any taxes applicable
the client has to ensure that the taxes are paid on top of the investment fee paid for the course.
Compliance with the local tax laws is the responsibility of the client.
* Save up to 50% for In-house Training program
©
Registrations close ONE (1) week before the training dates.
The fees cover lunch, tea breaks, materials and certificate.
Official confirmation will be sent, once registration has been
received.
Participants will need to arrange their own accommodation.
Attire: Smart Casual
Thank you for your registration!
PAYMENT DETAILS
Payment is required within 5 days upon receipt of
the invoice.
Bank transfer:
360 BSI MIDDLE EAST LIMITED
Abu Dhabi Commercial Bank
Dubai Mall Branch, P.O.Box 49124 Dubai, U.A.E
Account No: 10065721319001
Swift No: ADCBAEAAXXX
IBAN No: AE780030010065721319001
All payments must be received prior to the event date
360 BSI (M) Sdn Bhd (833835-X), Level 8 Pavilion KL, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia.
3