Service design is emerging as a new design discipline in the 21st century. As the service industry now accounts for 73.5% of GDP, companies are shifting from designing tangible products to interactions and services. Service design focuses on addressing people's needs through a holistic, user-centered approach. It aims to help companies improve their services and interactions, using techniques from design thinking.

1. Service design,
a new
design discipline.
September 2009

2. 31VOLTS
The first service design office in The Netherlands
2

3. Marcel Zwiers
3

4. ‘Design is a Verb’
4

5. part 1
5

6. The changing
role of Design
6

7. 20th century
Design
7

8. Design based on a craft
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9. Designing for industry
9

10. Designers became Rockstars
10

11. Designing for Interactions
11

12. A natural shift
from tangible...
Products
12

13. ... to interactions
Services
13

14. part 2
14

15. 73,5% GDP:
Service industry
http://nl.wikipedia.org/wiki/Economie_van_Nederland
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16. 21st century
Challenges...
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17. What if you sell insurance ‘products’...
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18. Insura
nce po
licies h
ere!
... that HEMA offers next to candybars.
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19. http://www.flickr.com/photos/vincentteeuwen/
What if you are used to talk to architects...
19

20. ... while the difference is made here!
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21. What if you are one of these brands...
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22. What if you want to help these people...
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23. What do you
do then?
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24. part 3
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25. 21st century
Design
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26. Service Design
26

27. Service
A service consists of ...
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28. technologie
Service
Technology +
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29. technologie
Service
business
Technology + Business +
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30. technologie
Service
mensen business
Technology + Business + People
30

31. technologie
Service
mensen business
Service Designers focus on People
31

32. part 4
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33. How?
33

34. Holistic Approach
http://en.wikipedia.org/wiki/Holistic
34

35. Design Thinking
http://en.wikipedia.org/wiki/Design_thinking
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36. User Centered
http://en.wikipedia.org/wiki/User-centered_design
36

37. Read also:
37

38. Service Design 101
http://www.31v.nl/2009/04/service-design-101/
38

39. What does
Mc Donalds do?
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40. 40

41. What does
Nokia do?
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42. 42

43. What are you
going to do?
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44. +31 (0)30 8903220
energy@31v.nl
@31Volts
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45. 31VOLTS