Foundation First - Why Your Website and Content Matters - David Pisarek
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Utilizing social media for subject recruitment - 2 Ten, LLC
1. Utilizing Social Media to Reach &
Recruit Phase I-IV Clinical Trial
Subjects
Jared Byer, MBA
Principal
2 Ten, LLC
2. Social Media Defined
âą Internet-based applications that build on
the technological foundations of Web 2.0
ï Springboard for social outreach to
support engagement among people,
organizations and communities
3. Leading Platforms
âą Websites (CMS)
âą Facebook
â 1.5 billion users
âą Twitter
â 500 million total users; 215M active users
âą LinkedIn
â 259 million users
âą YouTube
â 1 billion users
4. U.S. Regulatory Agencies
âą No social media policies published by FDA
â Due no later than July 2014
âą FDA Office of Prescription Drug Promotion
(OPDP)
â Has taken actions against companies alleged
to have posted misleading promotions on
Facebook and YouTube
5. Above All
âą Protect patient, study, Investigator, IP
â Remember: Platforms support 2-way
communications
â Control flow to assure privacy &
protection
6. Solutions: Social Marketing
âą Attract and engage by providing
relevant, timely content that
empowers the audience and defines
the community
ï
Websites, blogs, articles, white
papers, videos, webinars, etc.
âą Impartial, reliable, consistent
7. Create Community
âą Website
â Patient-centric network provides
accurate, relevant information that
empowers patients and caregivers
ï
ï
Focused
Extended via Twitter, LinkedIn, Facebook,
YouTube, links to related websites
8. Create Community
âą Website
â
Each page presents links that allow
reader to continue relationship
ï Request additional info about
disease, treatment options, studies,
etc.
ï Voluntarily enter network
âą
Control engagement; protect privacy