Suggestions for developing effective marketing content

1. Marketing Strategies for Businesses
How to Create
Valuable Content

2. Baseline
• Make it easy to understand and
recall your content
— Apply Rules of Engagement
— Focus on clarity
— Be concise
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3. Rules of Engagement
1. Know your audience.
2. Speak their language.
3. Provide accurate, actionable
information.
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4. Know Your Audience
• Know your audience
– CEO, Decision-maker, Manager,
Administrative
• What worries them?
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5. Be Understood
• Use active voice
– Create forward momentum
• Accompany problems with solutions
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6. Deliver
• Clarify value
– Quickly, clearly state the economic
benefits of your product/service
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7. Partner With Experts
• 2 Ten, LLC
– Twenty years of marketing, sales
and professional writing
experience
• Clinical research, healthcare, and
scientific consulting industries
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8. Choose 2 Ten, LLC
• Original, creative content
– Website, blogs, press releases,
collateral, white papers, surveys
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9. 2 Ten, LLC
Professional Marketing Services
Jared Byer
Principal, 2 Ten, LLC
jared@2tenllc.com
913.980.0028
@2tenllc
www.2tenllc.com
2 Ten, LLC is a veteran-owned business
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