How to group tweets using Hash tags, #tags, tags - setting tags for your festival or event. Monitoring the use of tags.

1. SOCIAL MEDIA FOR FESTIVALS
Next steps with Twitter – Using Tags

2. WHAT IS A TAG
 Also known as a hash tag
#

3. WHAT ARE TAGS USED FOR?
 Using a word or short code preceded by # allows
you to group Tweets together
 Good for conferences, gatherings, conversations
 Using a tag allows you to find others who are
interested in the subject and helps you connect

4. #ETAG2013 – AN EXAMPLE
 At this year’s Edinburgh Tourism Action Group
conference, the organisers spread the word about
the conference and declared a tag #ETAG2013
 They included this in the joining instructions for the
conference
 People attending the conference used the tag to
tweet information

5. POWER OF A TAG #ETAG2013

6. WHAT DOES THE REPORT MEAN?

7. FINDING TAGS TO FOLLOW
 Listening to Radio, TV programmes now give tags
for you to Tweet comments - #GBBO for The Great
British Bake Off
 #R2Folkawards – Radio 2 Folk Awards
http://www.bbc.co.uk/programmes/b01ps9dy/live
 Weekly Twitter events #FF or #FollowFriday
 Check with organisers of an event
 Look at your time-line and search by tags from
people you follow
 Look at “Trending topics” on Twitter

8. TAG DIRECTORIES
 http://tagdef.com/
 http://www.hashtags.org
 Both directories where you can search for a tag
you’d like to use to see if it has been used before.
Can add your own tag definition
 This is a Google Spreadsheet list of Twitter Chats:
https://docs.google.com/spreadsheet/ccc?key=0Apr
v5ylG3L56dGs1Z1NTXzNNUnZZZ3JMQ2Vyc0xoN
3c#gid=0

9. PARTICIPATING IN A TWITTER CHAT
 If you or your event wishes to participate in a Twitter
Chat, all you do is append the tag to your Tweet
e.g. #ScotlandHour
 To save you typing tag every time, and to monitor a
conversation, you can use: http://tweetchat.com/

10. IT’S ALSO FOR FUN!
 People use tags on Twitter for fun or irony too
 #JCHMB – Jings, Crivens, Help Ma Boab! Used a
lot by @Mr_Paw_Broon – a fun parody account on
Twitter
 #nowplaying – to talk about games or music

11. JUST FOR FUN!

12. FURTHER READING
 http://www.searchenginepeople.com/blog/best-
tools-to-summarize-twitter-hashtags.html
 http://www.wikihow.com/Use-Hashtags-With-Twitter
 http://www.entrepreneur.com/article/222955
 http://sproutsocial.com/insights/2011/05/how-to-
use-twitter-hashtags/
 http://www.socialmediaexaminer.com/twitter-chat-
guide/

13. GET BUSY, GET SOCIAL
•Twitter https://twitter.com/#!/SusanMcNaughton
•Facebook: https://www.facebook.com/Susan.McNaughton.Social.Media
•Web: http://www.susanmcnaughton.com
•LinkedIn: http://www.linkedin.com/in/SusanMcNaughton