11. Freemium
Free: ability to read ebooks, free and with non-intrusive
ads
Premium: ability to read ebooks, ad-free, even without
Internet connection. Price by subscription
Affiliation: we redirect traffic to your site or wherever
you sell your printed books
12. Income model
24symbols income is based on advertising and
subscriptions.
70 % of this revenue is shared equally among the
total number of pages read.
Publisher’s
Income
70% Total Income Publisher's
Pages Read
Total Pages Read
= x
21. Control
Real Time Statistics
International Markets
Audits
No Downloads
Flexibility (catalog)
No Exclusivity
22.
23.
24. Additional income
(direct + related to
potential losses due to
piracy)
Proved business
model
Additional imprint
sales (due to
discoverability and
impulsive purchase)
Income
26. It’s happening now!
■ Open access from June 30th
• Web, iPad
• Number of active beta users: 50,000+
• Number of pages read: 1,000,000+
■ Next milestone: Christmas
• iPhone, Android
• +20,000 books
27. What to do then?
Explore new business possibilities
No risk (stats for decision making)
Easy, flexible to use
Traditional sales increase + new increasing income
source
And, of course…
But in a small corner of that remote country someone thought that there should be some alternative to resignation, that the reader should be offered benefits instead of limitations.
That there should be a meeting point between publishers, authors and readers. That the reader experience should be as easy as "I log in, search the library, select one book and start reading without downloading anything, everything is in the cloud. If I switch devices I can keep reading from the same point. I can share and recommend books. Now I am hooked on it. If I pay a subscription I can enjoy even more advantages." All legal, all open, with a clear return of investment to publishers and authors, and with great advantages to potential readers. And they all lived happily ever after.