SlideShare ist ein Scribd-Unternehmen logo
1 von 13
Justo Hidalgo, Chief BizDev Officer
          @justohidalgo
24symbols presenting at IC Tomorrow's "Meet the Innovators 2"
24symbols is a service to read digital books on
the Internet based on a subscription model




         = cloud + social + freemium
24symbols presenting at IC Tomorrow's "Meet the Innovators 2"
HTML5   Web   iPad app
24symbols presenting at IC Tomorrow's "Meet the Innovators 2"
24symbols presenting at IC Tomorrow's "Meet the Innovators 2"
Freemium Business Model

                 70% Total Income       Publisher's
                                    x   Pages Read
FREE             Total Pages Read



                                                      PUB A




                                                      PUB B

PREMIUM



                                                      PUB C



                  “Page per View”
Traffic


65,000+
users



                      70
                  number of pages per
                                         8%

                                                     Web
1. Spain         active user and month         50%   iPad
2. Portugal                              42%
                                                     Mobile
3. Mexico
4. UK
5. Netherlands
Books:
           7,000 overall.
Catalog    70+ publishers.
           Already in the UK.
Summarizing
              product
              Cloud reading, multi-device platform




              know thy reader
              Real-time stats: how people read your
              books




              make yourself heard
              Social reading as a marketing platform
Proposal
           6-month contract
           Experiment, understand, validate



           catalog subset
           Make sure it works w/out risks


           new stats for you
           We will develop new critical stats for you



           online marketing
           Jointly define a UK online marketing
           campaign
Thanks for your time!


                         2012 winner



  2011 Shortlisted                     2012 People Choice Awards
                                             Honorable List




Justo Hidalgo
jhidalgo@24symbols.com
@justohidalgo

Weitere ähnliche Inhalte

Andere mochten auch

Mobile phones can cook your brain
Mobile phones can cook your brainMobile phones can cook your brain
Mobile phones can cook your brainChirag Chaudasi
 
Espn wsummit blogpdf
Espn wsummit blogpdfEspn wsummit blogpdf
Espn wsummit blogpdfEmma Cookson
 
Self employed loans
Self employed loansSelf employed loans
Self employed loansBryan Wilson
 
Youth United Way Application
Youth  United  Way  ApplicationYouth  United  Way  Application
Youth United Way ApplicationSummer Gill
 
Letters Of Recommedations
Letters Of RecommedationsLetters Of Recommedations
Letters Of RecommedationsVINCEROYALTY
 
Shifting Sands of Excellence Sept 17 2014
Shifting Sands of Excellence Sept 17 2014Shifting Sands of Excellence Sept 17 2014
Shifting Sands of Excellence Sept 17 2014Thom Kearney
 
Caber bok trans jogja diubah jadi rp 5
Caber bok trans jogja diubah jadi rp 5Caber bok trans jogja diubah jadi rp 5
Caber bok trans jogja diubah jadi rp 5bogasi
 
TU Practical SEO Class
TU Practical SEO ClassTU Practical SEO Class
TU Practical SEO ClassJustin
 
Learning Moving Cast Shadows for Foreground Detection (VS 2008)
Learning Moving Cast Shadows for Foreground Detection (VS 2008)Learning Moving Cast Shadows for Foreground Detection (VS 2008)
Learning Moving Cast Shadows for Foreground Detection (VS 2008)Jia-Bin Huang
 
How to have a healthy life
How to have a healthy lifeHow to have a healthy life
How to have a healthy lifessheistheone
 
Ribari
RibariRibari
Ribaripepe
 

Andere mochten auch (14)

Mobile phones can cook your brain
Mobile phones can cook your brainMobile phones can cook your brain
Mobile phones can cook your brain
 
Espn wsummit blogpdf
Espn wsummit blogpdfEspn wsummit blogpdf
Espn wsummit blogpdf
 
Self employed loans
Self employed loansSelf employed loans
Self employed loans
 
Youth United Way Application
Youth  United  Way  ApplicationYouth  United  Way  Application
Youth United Way Application
 
Letters Of Recommedations
Letters Of RecommedationsLetters Of Recommedations
Letters Of Recommedations
 
Shifting Sands of Excellence Sept 17 2014
Shifting Sands of Excellence Sept 17 2014Shifting Sands of Excellence Sept 17 2014
Shifting Sands of Excellence Sept 17 2014
 
Thom’s top ten
Thom’s top tenThom’s top ten
Thom’s top ten
 
Caber bok trans jogja diubah jadi rp 5
Caber bok trans jogja diubah jadi rp 5Caber bok trans jogja diubah jadi rp 5
Caber bok trans jogja diubah jadi rp 5
 
TU Practical SEO Class
TU Practical SEO ClassTU Practical SEO Class
TU Practical SEO Class
 
Learning Moving Cast Shadows for Foreground Detection (VS 2008)
Learning Moving Cast Shadows for Foreground Detection (VS 2008)Learning Moving Cast Shadows for Foreground Detection (VS 2008)
Learning Moving Cast Shadows for Foreground Detection (VS 2008)
 
How to have a healthy life
How to have a healthy lifeHow to have a healthy life
How to have a healthy life
 
Ribari
RibariRibari
Ribari
 
Confirmation 12 & 13 done
Confirmation 12 & 13 doneConfirmation 12 & 13 done
Confirmation 12 & 13 done
 
Walk a thon
Walk a thonWalk a thon
Walk a thon
 

Mehr von 24Symbols

Introduction to 24symbols (November 2012)
Introduction to 24symbols (November 2012)Introduction to 24symbols (November 2012)
Introduction to 24symbols (November 2012)24Symbols
 
AHLIST 2012 - The concept of Book as a Service
AHLIST 2012 - The concept of Book as a ServiceAHLIST 2012 - The concept of Book as a Service
AHLIST 2012 - The concept of Book as a Service24Symbols
 
At Boekblad aan Zee
At Boekblad aan ZeeAt Boekblad aan Zee
At Boekblad aan Zee24Symbols
 
The future is a cloud hosted retail store
The future is a cloud hosted retail storeThe future is a cloud hosted retail store
The future is a cloud hosted retail store24Symbols
 
24symbols at Bahrain's SLA-AGC
24symbols at Bahrain's SLA-AGC24symbols at Bahrain's SLA-AGC
24symbols at Bahrain's SLA-AGC24Symbols
 
24symbols Presentation at TOC New York, Feb 15th 2012
24symbols Presentation at TOC New York, Feb 15th 201224symbols Presentation at TOC New York, Feb 15th 2012
24symbols Presentation at TOC New York, Feb 15th 201224Symbols
 
24symbols - what's in it?
24symbols - what's in it?24symbols - what's in it?
24symbols - what's in it?24Symbols
 
24symbols - Walk-through for Publishers
24symbols - Walk-through for Publishers24symbols - Walk-through for Publishers
24symbols - Walk-through for Publishers24Symbols
 
24symbols. The Spotify Model for eBooks - Presentation
24symbols. The Spotify Model for eBooks - Presentation24symbols. The Spotify Model for eBooks - Presentation
24symbols. The Spotify Model for eBooks - Presentation24Symbols
 
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernesPresentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes24Symbols
 
24symbols - Read and Share
24symbols - Read and Share24symbols - Read and Share
24symbols - Read and Share24Symbols
 
Presentación Técnica de 24symbols
Presentación Técnica de 24symbolsPresentación Técnica de 24symbols
Presentación Técnica de 24symbols24Symbols
 
24Symbols - Lee y Comparte
24Symbols - Lee y Comparte24Symbols - Lee y Comparte
24Symbols - Lee y Comparte24Symbols
 

Mehr von 24Symbols (13)

Introduction to 24symbols (November 2012)
Introduction to 24symbols (November 2012)Introduction to 24symbols (November 2012)
Introduction to 24symbols (November 2012)
 
AHLIST 2012 - The concept of Book as a Service
AHLIST 2012 - The concept of Book as a ServiceAHLIST 2012 - The concept of Book as a Service
AHLIST 2012 - The concept of Book as a Service
 
At Boekblad aan Zee
At Boekblad aan ZeeAt Boekblad aan Zee
At Boekblad aan Zee
 
The future is a cloud hosted retail store
The future is a cloud hosted retail storeThe future is a cloud hosted retail store
The future is a cloud hosted retail store
 
24symbols at Bahrain's SLA-AGC
24symbols at Bahrain's SLA-AGC24symbols at Bahrain's SLA-AGC
24symbols at Bahrain's SLA-AGC
 
24symbols Presentation at TOC New York, Feb 15th 2012
24symbols Presentation at TOC New York, Feb 15th 201224symbols Presentation at TOC New York, Feb 15th 2012
24symbols Presentation at TOC New York, Feb 15th 2012
 
24symbols - what's in it?
24symbols - what's in it?24symbols - what's in it?
24symbols - what's in it?
 
24symbols - Walk-through for Publishers
24symbols - Walk-through for Publishers24symbols - Walk-through for Publishers
24symbols - Walk-through for Publishers
 
24symbols. The Spotify Model for eBooks - Presentation
24symbols. The Spotify Model for eBooks - Presentation24symbols. The Spotify Model for eBooks - Presentation
24symbols. The Spotify Model for eBooks - Presentation
 
Presentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernesPresentation of 24symbols to primerviernes
Presentation of 24symbols to primerviernes
 
24symbols - Read and Share
24symbols - Read and Share24symbols - Read and Share
24symbols - Read and Share
 
Presentación Técnica de 24symbols
Presentación Técnica de 24symbolsPresentación Técnica de 24symbols
Presentación Técnica de 24symbols
 
24Symbols - Lee y Comparte
24Symbols - Lee y Comparte24Symbols - Lee y Comparte
24Symbols - Lee y Comparte
 

Kürzlich hochgeladen

Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 

Kürzlich hochgeladen (20)

Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 

24symbols presenting at IC Tomorrow's "Meet the Innovators 2"

  • 1. Justo Hidalgo, Chief BizDev Officer @justohidalgo
  • 3. 24symbols is a service to read digital books on the Internet based on a subscription model = cloud + social + freemium
  • 5. HTML5 Web iPad app
  • 8. Freemium Business Model 70% Total Income Publisher's x Pages Read FREE Total Pages Read PUB A PUB B PREMIUM PUB C “Page per View”
  • 9. Traffic 65,000+ users 70 number of pages per 8% Web 1. Spain active user and month 50% iPad 2. Portugal 42% Mobile 3. Mexico 4. UK 5. Netherlands
  • 10. Books: 7,000 overall. Catalog 70+ publishers. Already in the UK.
  • 11. Summarizing product Cloud reading, multi-device platform know thy reader Real-time stats: how people read your books make yourself heard Social reading as a marketing platform
  • 12. Proposal 6-month contract Experiment, understand, validate catalog subset Make sure it works w/out risks new stats for you We will develop new critical stats for you online marketing Jointly define a UK online marketing campaign
  • 13. Thanks for your time! 2012 winner 2011 Shortlisted 2012 People Choice Awards Honorable List Justo Hidalgo jhidalgo@24symbols.com @justohidalgo

Hinweis der Redaktion

  1. And why do they read more and more? Because we already have more than 70 publishers that provide commercial, bestselling titles. Titles that you can find in the bookstore's main tables. We come from Spain, so most of our current publishers publish in Spanish, but we are starting to have extremely interesting publishers collaborating with us, such as Profile, Canongate, No Exit Press or P&H. We'd love to have you onboard as well.