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Media  Kit
Definición:  Media  Kit	
•  Folder or package that contains promotional
   material and associated information about a film,
   product, conference, seminar, program, etc.

•  Package containing rate card, circulation data,
   audience statistics, and other information about an
   advertising vehicle.

•  Also called Media Pack or Press kit.
A  media  kit  contains:
1.  A  brief  company  
              biography	
•  This should be a one- or two-page summary of what
   you do and what makes you special.

•  It should be a quick reference guide to your
   organization and include your full company name,
   address and contact information, mission
   statement, organizational structure, products and
   services, locations, number of employees, and
   relevant financial information.
2.  Audience  Statistics	
•  Also called Demographics

•  Information of the audience (Profile): gender, race,
   age, employment, location.

•  Provides enough information about the typical
   member or this group to creat a mental picture of
   this hypothetical aggregate.
3.  Magazine  	
•  Detailed information about the editorial content.

•  How often is the magazine published?

•  How is distributed?

•  What are the special sections or themes planned for
   the year?
4.  Rates	
•  Includes the advertising rates by period.

•  Publications have standard frequency discounts on
   the rate card the ad rep gives you, but often the
   rep can give you an even better deal than the
   standard frequency discounts if you run your ad on
   a regular schedule and if the rep wants your
   business.
5.  Samples	
•  Also includes sample copies of the publication.

•  Could be print or inside the media kit as a graphic.
Visit:	
•  http://www.people.com/people/static/
   onlinemediakit/main.html

•  http://www.srds.com/mediakits/rollingstone/
   index.html

•  http://assets.bizjournals.com/bizjournals/pdf/
   bizjmediakit2011.pdf

•  http://nytmarketing.whsites.net/mediakit/online

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Media kit

  • 2. Definición:  Media  Kit •  Folder or package that contains promotional material and associated information about a film, product, conference, seminar, program, etc. •  Package containing rate card, circulation data, audience statistics, and other information about an advertising vehicle. •  Also called Media Pack or Press kit.
  • 3. A  media  kit  contains:
  • 4. 1.  A  brief  company   biography •  This should be a one- or two-page summary of what you do and what makes you special. •  It should be a quick reference guide to your organization and include your full company name, address and contact information, mission statement, organizational structure, products and services, locations, number of employees, and relevant financial information.
  • 5. 2.  Audience  Statistics •  Also called Demographics •  Information of the audience (Profile): gender, race, age, employment, location. •  Provides enough information about the typical member or this group to creat a mental picture of this hypothetical aggregate.
  • 6. 3.  Magazine   •  Detailed information about the editorial content. •  How often is the magazine published? •  How is distributed? •  What are the special sections or themes planned for the year?
  • 7. 4.  Rates •  Includes the advertising rates by period. •  Publications have standard frequency discounts on the rate card the ad rep gives you, but often the rep can give you an even better deal than the standard frequency discounts if you run your ad on a regular schedule and if the rep wants your business.
  • 8. 5.  Samples •  Also includes sample copies of the publication. •  Could be print or inside the media kit as a graphic.
  • 9. Visit: •  http://www.people.com/people/static/ onlinemediakit/main.html •  http://www.srds.com/mediakits/rollingstone/ index.html •  http://assets.bizjournals.com/bizjournals/pdf/ bizjmediakit2011.pdf •  http://nytmarketing.whsites.net/mediakit/online