2. Back in the day............
.

3. Back in the day............
.

4. Then came the fax machine......
.

5. Ah, the waste of it all....
.

6. Mass Print..............
.

7. WWW.......
.

8. WWW.......
.

9. How we use it........
.
• Early adopter
• Spread and manage our brand
• “Talk to people in their fashion”
• Optimized Video
• Syndication to MSN, Yahoo, YouTube
• All promos on all media
• Segmented lists
• Mobile marketing