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Film Magazine Front Covers
A
N
A
L
Y
S
I
S
The magazine includes their
web address so the target
audience of film lovers can
find out more exclusive news
about new releases and
more. It is positioned under
and is in the same colour as
the masthead yet it does not
steal any focus from the
central image or cover lines
because it is in a small font.
The website is simply the
name of the magazine so it is
easy to remember and
instantly recognisable.
The date and price are in a small
font near the masthead. The
price is in a small font because
the front cover attracts the
target audience before they find
out how much it costs. The price
is £3.99 which is expensive for a
magazine yet it denotes quality.
The date is only ‘August 2008’
which indicates that this is a
monthly magazine as no specific
date of publication is mentioned.
This also links to the cost of the
magazine as it is more expensive
because it is only released once a
month. The mention of a date
helps collectors/ subscribers
keep up to date with the
magazine as well as having a
sense of exclusivity because the
magazine is only released
monthly.
THE BASICS
A barcode is included on the
front cover so it can be
processed when purchased
and therefore the presence
of a bar code denotes
professionalism. It is
positioned at the bottom
right of the magazine so it
does not invade the left-side
third and it does not steal
focus from any other
feature.
The menu strip at the bottom is one of the last things that the
target audience looks at because of it’s positioning. The text is
the same font as most of the other text which doesn’t make it
stand out because it fits it in with the rest of the layout as well
as the fact that it also fits in with the same colour scheme that
has been established.
THE TEXT
The tagline of the magazine
reads ‘The world’s biggest movie
magazine’ which will attract
potential readers because it
guarantees quality as it states
its popularity. The colour of the
tagline is the same as the
masthead and it is in a small font
so it doesn’t draw attention away
from the bigger storied yet it is
still stated.
The masthead is the
biggest text on the front
cover and is in the boldest
colour so people will be
drawn to it as it stands out
above everything else. It
covers the image so it does
not appear inferior to the
central image.The point on the poster which
arouses curiosity is the
statement of ’45 new movies you
need to know about right now!’.
The use of the word ‘need’
implies to the target audience
that it is necessary that they
know this information and they
will be missing out if they do no
read the magazine. Furthermore,
the phrase ‘right now’ suggests
that the target audience must
buy the magazine instantly
otherwise they will fail to
benefit from and know the
important information in the
magazine.
The phrase ‘Bloody Hell’ on the front
cover is the puff and the audience are
navigated here by the bright * on the
opposite side of the front cover. It is
a well known phrase that makes the
magazine cover more appealing to the
target audience plus it has a comical
double meaning which is shown in the
statement below. This statement
equally stands out as it is in another
bright colour against the dull
background. All of this text is
positioned on the right hand side which
makes sure the target audience
explores the whole front cover as it
steals their focus away from the left
side third.
The * navigates the audience to another
heading on the front cover which captures
their interest even more as it involves them in
the text. The colour only appears with this
symbol which makes it easy to find the second
half of the title because the brighter colour
stands out against the dull background.
THE TEXT
LEFT-SIDE THIRD
The left-side third presents a lot of
important information to attract the
target audience and other potential
readers. This also considers the
distribution of the magazine as they are
often displayed in a vertical fashion which
would mean the audience would still be
able to see what to expect in the edition
even though they may not see the
complete cover.
In this magazine the left-side third
advertises the main feature as well as
secondary leads. The cover lines vary in size,
colour and font which helps to separate them
from one another as well as attract the
audience by making the layout easy to read
and therefore accessible. The colours of the
font fit in with the dark colour scheme that
the magazine has established to accompany
the central image. The headline of ‘Massive
Preview Special!’ is in the sweet spot so it is
the piece of text that the audience will be
drawn to first. This, as well as the prominence
of ‘Harry Potter’, stands out as they are in
white whereas the other writing in grey is not
as outstanding because it is not as highlighted
against the dull background.
IMAGES
In the feature article photo the person is looking directly
into the camera which engages the target audience as
they have eye contact with the character that features in
the magazine. The character is noticeably Harry Potter
which the audience can tell because the central image of is
him in character i.e. the glasses. This gives the audience a
sense that the feature containing Harry Potter will be
more about the film than the personal life of the actor
unlike other magazines. This would attract the target
audience of film lovers as it appeals to their interests.
The non-verbal codes, such as the character’s facial
expression, denote a look of fear and awareness which
connotates that the next film he is starring in is dark and
serious. The technical codes, such as the lighting, back up
these connotations as one side of his face is poorly lit
which casts doubt on his character as the audience feel
they are not seeing Harry in his true light.
The image in the left hand third is smaller so it does not draw attention away from the
central image and it shows 3 characters from the list of films that has been mentioned above.
These characters are dressed as their alter-ego characters and the target audience would
easily be able to connect the character to the film and therefore the magazine is using the
strengths of their target audience to draw them in. The characters are both male and female,
thus appealing to both genders, and are also from different genres including action and sci-fi.
They are grouped together against a bland, undistinguishable background which makes them
stand out more whilst not directing focus away from the central image.
IMAGES
In the feature article photo the person is looking directly
into the camera which engages the target audience as
they have eye contact with the character that features in
the magazine. The character is noticeably Harry Potter
which the audience can tell because the central image of is
him in character i.e. the glasses. This gives the audience a
sense that the feature containing Harry Potter will be
more about the film than the personal life of the actor
unlike other magazines. This would attract the target
audience of film lovers as it appeals to their interests.
The non-verbal codes, such as the character’s facial
expression, denote a look of fear and awareness which
connotates that the next film he is starring in is dark and
serious. The technical codes, such as the lighting, back up
these connotations as one side of his face is poorly lit
which casts doubt on his character as the audience feel
they are not seeing Harry in his true light.
The image in the left hand third is smaller so it does not draw attention away from the
central image and it shows 3 characters from the list of films that has been mentioned above.
These characters are dressed as their alter-ego characters and the target audience would
easily be able to connect the character to the film and therefore the magazine is using the
strengths of their target audience to draw them in. The characters are both male and female,
thus appealing to both genders, and are also from different genres including action and sci-fi.
They are grouped together against a bland, undistinguishable background which makes them
stand out more whilst not directing focus away from the central image.

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Film Magazine Front Cover Analysis

  • 1. Film Magazine Front Covers A N A L Y S I S
  • 2. The magazine includes their web address so the target audience of film lovers can find out more exclusive news about new releases and more. It is positioned under and is in the same colour as the masthead yet it does not steal any focus from the central image or cover lines because it is in a small font. The website is simply the name of the magazine so it is easy to remember and instantly recognisable. The date and price are in a small font near the masthead. The price is in a small font because the front cover attracts the target audience before they find out how much it costs. The price is £3.99 which is expensive for a magazine yet it denotes quality. The date is only ‘August 2008’ which indicates that this is a monthly magazine as no specific date of publication is mentioned. This also links to the cost of the magazine as it is more expensive because it is only released once a month. The mention of a date helps collectors/ subscribers keep up to date with the magazine as well as having a sense of exclusivity because the magazine is only released monthly. THE BASICS A barcode is included on the front cover so it can be processed when purchased and therefore the presence of a bar code denotes professionalism. It is positioned at the bottom right of the magazine so it does not invade the left-side third and it does not steal focus from any other feature.
  • 3. The menu strip at the bottom is one of the last things that the target audience looks at because of it’s positioning. The text is the same font as most of the other text which doesn’t make it stand out because it fits it in with the rest of the layout as well as the fact that it also fits in with the same colour scheme that has been established. THE TEXT The tagline of the magazine reads ‘The world’s biggest movie magazine’ which will attract potential readers because it guarantees quality as it states its popularity. The colour of the tagline is the same as the masthead and it is in a small font so it doesn’t draw attention away from the bigger storied yet it is still stated. The masthead is the biggest text on the front cover and is in the boldest colour so people will be drawn to it as it stands out above everything else. It covers the image so it does not appear inferior to the central image.The point on the poster which arouses curiosity is the statement of ’45 new movies you need to know about right now!’. The use of the word ‘need’ implies to the target audience that it is necessary that they know this information and they will be missing out if they do no read the magazine. Furthermore, the phrase ‘right now’ suggests that the target audience must buy the magazine instantly otherwise they will fail to benefit from and know the important information in the magazine.
  • 4. The phrase ‘Bloody Hell’ on the front cover is the puff and the audience are navigated here by the bright * on the opposite side of the front cover. It is a well known phrase that makes the magazine cover more appealing to the target audience plus it has a comical double meaning which is shown in the statement below. This statement equally stands out as it is in another bright colour against the dull background. All of this text is positioned on the right hand side which makes sure the target audience explores the whole front cover as it steals their focus away from the left side third. The * navigates the audience to another heading on the front cover which captures their interest even more as it involves them in the text. The colour only appears with this symbol which makes it easy to find the second half of the title because the brighter colour stands out against the dull background. THE TEXT
  • 5. LEFT-SIDE THIRD The left-side third presents a lot of important information to attract the target audience and other potential readers. This also considers the distribution of the magazine as they are often displayed in a vertical fashion which would mean the audience would still be able to see what to expect in the edition even though they may not see the complete cover. In this magazine the left-side third advertises the main feature as well as secondary leads. The cover lines vary in size, colour and font which helps to separate them from one another as well as attract the audience by making the layout easy to read and therefore accessible. The colours of the font fit in with the dark colour scheme that the magazine has established to accompany the central image. The headline of ‘Massive Preview Special!’ is in the sweet spot so it is the piece of text that the audience will be drawn to first. This, as well as the prominence of ‘Harry Potter’, stands out as they are in white whereas the other writing in grey is not as outstanding because it is not as highlighted against the dull background.
  • 6. IMAGES In the feature article photo the person is looking directly into the camera which engages the target audience as they have eye contact with the character that features in the magazine. The character is noticeably Harry Potter which the audience can tell because the central image of is him in character i.e. the glasses. This gives the audience a sense that the feature containing Harry Potter will be more about the film than the personal life of the actor unlike other magazines. This would attract the target audience of film lovers as it appeals to their interests. The non-verbal codes, such as the character’s facial expression, denote a look of fear and awareness which connotates that the next film he is starring in is dark and serious. The technical codes, such as the lighting, back up these connotations as one side of his face is poorly lit which casts doubt on his character as the audience feel they are not seeing Harry in his true light. The image in the left hand third is smaller so it does not draw attention away from the central image and it shows 3 characters from the list of films that has been mentioned above. These characters are dressed as their alter-ego characters and the target audience would easily be able to connect the character to the film and therefore the magazine is using the strengths of their target audience to draw them in. The characters are both male and female, thus appealing to both genders, and are also from different genres including action and sci-fi. They are grouped together against a bland, undistinguishable background which makes them stand out more whilst not directing focus away from the central image.
  • 7. IMAGES In the feature article photo the person is looking directly into the camera which engages the target audience as they have eye contact with the character that features in the magazine. The character is noticeably Harry Potter which the audience can tell because the central image of is him in character i.e. the glasses. This gives the audience a sense that the feature containing Harry Potter will be more about the film than the personal life of the actor unlike other magazines. This would attract the target audience of film lovers as it appeals to their interests. The non-verbal codes, such as the character’s facial expression, denote a look of fear and awareness which connotates that the next film he is starring in is dark and serious. The technical codes, such as the lighting, back up these connotations as one side of his face is poorly lit which casts doubt on his character as the audience feel they are not seeing Harry in his true light. The image in the left hand third is smaller so it does not draw attention away from the central image and it shows 3 characters from the list of films that has been mentioned above. These characters are dressed as their alter-ego characters and the target audience would easily be able to connect the character to the film and therefore the magazine is using the strengths of their target audience to draw them in. The characters are both male and female, thus appealing to both genders, and are also from different genres including action and sci-fi. They are grouped together against a bland, undistinguishable background which makes them stand out more whilst not directing focus away from the central image.